Volt Birth Watch 169: The Price Is Wrong

Edward Niedermeyer
by Edward Niedermeyer

Having a hard time guessing the value of the Volt showcase? Join the club. Everyone knows what the Volt is by now, namely a four-seat, 230 mpg, extended-range electric sport sedan that’s currently under-budget. But what does that sell for? The closest thing to a consistent answer we’ve heard from GM on this point is zero profit at $40,000 a pop. Which is always quickly followed up with reminders that consumer tax credits will make the crucial difference in transaction prices. But what about those tax credits? EV World‘s Bill Moore relays the following message from an anonymous “former GM executive”

“Assume you will trade in your Prius when the Volt becomes available. The feds will probably put a $20,000 kickback on the price to move them. If they do not, Volt will not make it.”

But consumer-end stimulus isn’t the whole game (although look for the cry to go up soon in congress).Production-end subsidies for everything from an engine plant to battery research are keeping the Volt moving towards the birthing hour. Bloomberg‘s headline couldn’t explain it any better: Obama Battery Grants May Help GM Market Cheaper Electric Cars. GM’s John Lauckner explains:


We’ve already seen significant reductions in the cost of batteries even since the start of the Volt program. At this point, we’re hundreds of dollars below the $1,000 a kwh benchmark

For reference, $1,000 per kwh is the typical current cost for Lithium-ion batteries, according to Southern California Edison’s Electric Transportation Department. But thanks to heavy taxpayer investment in Volt battery suppliers, GM is claiming it can get prices down to $500/kwh in the next 12 to 18 months. Would Toyota VP Irv Miller like to comment on that?

I’ll buy all those batteries that anyone can provide me right now. Our numbers are about three or four times that, so maybe we’re missing something

Well, is he? Ford says the cheapest Li-ions they can find are $700/kwh and are located “in Asia.” Is GM lying or is there some world-class market distortion going on? Pick your poison.

Edward Niedermeyer
Edward Niedermeyer

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  • Bunter1 Bunter1 on Oct 21, 2009

    Geotpf-exactly. Toyotas reliability is always held to a higher standard. Hey, that's life at the top. Bunter

  • KarenRei KarenRei on Oct 21, 2009

    "Toyota/Panasonic have invested billions in a massive Li-Ion joint venture. " Exactly. They're way behind everyone else, just now starting to try to catch up on li-ion. But meanwhile, they have a *huge* NiMH infrastructure.

  • Jalop1991 is this anything like a cheap high end German car?
  • HotRod Not me personally, but yes - lower prices will dramatically increase the EV's appeal.
  • Slavuta "the price isn’t terrible by current EV standards, starting at $47,200"Not terrible for a new Toyota model. But for a Vietnamese no-name, this is terrible.
  • Slavuta This is catch22 for me. I would take RAV4 for the powertrain alone. And I wouldn't take it for the same thing. Engines have history of issues and transmission shifts like glass. So, the advantage over hard-working 1.5 is lost.My answer is simple - CX5. This is Japan built, excellent car which has only one shortage - the trunk space.
  • Slavuta "Toyota engineers have told us that they intentionally build their powertrains with longevity in mind"Engine is exactly the area where Toyota 4cyl engines had big issues even recently. There was no longevity of any kind. They didn't break, they just consumed so much oil that it was like fueling gasoline and feeding oil every time
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