Pity Takanobu Ito. Like many (ok, some) of us, the CEO of Honda is torn between his love for speed and the desire to be perceived as environmentally responsible. On the one hand, he lambasted Toyota for building its $375k LF-A supercar, saying that to his mind the fuel-cell FCX clarity (once described by Jonny Lieberman as “exactly like a Honda Accord”) was his idea of a modern sports car. On the other, “I would like to make a sports car,” Ito tells Automotive News [sub]. “Once we have that technology and once we have cash on hand, I would like to see Honda have a sports car that symbolizes our technology.” Is he referring to the forthcoming CR-Z? Because, as cool as that car looks, it will hardly satisfy the LF-A jealousy we detect in Mr Ito’s voice. And you have to imagine that the creator of the NSX is as qualified as anyone else to design and develop the first 21st Century green sportscar. But what would that look like? Assume any price point up to the LF-A’s insane $375k sticker, and give us some specs. And remember, at this point, green is relative… and quantifiable only in terms of marketing.
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