Tesla Roadster Buyer Report 2: Crickets Chirping

David Noland
by David Noland

It’s now been four months since I sent in my $5,000 deposit on a Tesla S all-electric four-door sedan. I still think it’s a cool car, but so far I’m very disappointed in Tesla’s communications with us S owners. After an initial flurry of messages confirming the order, assigning me a production number, and inviting me to the opening of the New York Tesla store, I’ve heard exactly zilch from the factory.

Perhaps naïvely, I’d assumed that as a paid-up member of the Tesla family, I’d be receiving a steady flow of updates on the car’s development. How’s the testing going? Any big design changes? What’s up with the new S factory? I haven’t a clue. I was also expecting some customer surveys, asking us about our preferences for cost-vs-range, or electronic gizmos in the cockpit. Again, zilch.

There is an “Owners Only” section of the Tesla website, which requires a user ID and password. But it’s also a disappointment: a few tired old press releases and some desultory owner comments, mostly related to the Roadster. Under the discussion category “Model S development progress” I found mostly other S owners crowing about their sequence numbers. The last “owner update” on the owners-only section of the website is dated June 23.

With 1500 S customers putting down at least $7.5 million in deposits, you’d think Tesla could afford to hire somebody to send out a monthly update on the car. But apparently Tesla doesn’t put much stock in such mundane stuff. The company’s general on-line newsletter—-available to anyone—has made only one appearance since April. There was only one newsletter for the entire year of 2008. I sure hope their customer service on the car is better than this.

David Noland
David Noland

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  • Ryv Ryv on Sep 18, 2009

    As a marketing guy I completely agree with the writer. Here Tesla has an incredible opportunity. Not only have they conned $5000 out of you but they have the opportunity to turn you into the best type of advertising and EV advocate - the word of mouth type who will extol the virtues of the Tesla S sedan long before it is out. Your first adopters, that fanatical market base that advertisers and marketing folks are thrilled to find. I understand completely. And Tesla should be writing press release after press release as well as general marketing fluff and getting it out to anyone who will listen so that before this vehicle gets even 6 months to production even non-auto industry enthusiasts will have heard of it. It's really too bad is all I'm saying.

  • CyCarConsulting CyCarConsulting on Sep 18, 2009

    Tesla means Dale car in english

  • Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I hate this soooooooo much. but the 2025 RAMCHARGER is the CORRECT bridge for people to go electric. I hate dodge (thanks for making me buy 2 replacement 46RH's) .. but the ramcharger's electric drive layout is *vastly* superior to a full electric car in dense populous areas where charging is difficult and where moron luddite science hating trumpers sabotage charges or block them.If Toyota had a tundra in the same config i'd plop 75k cash down today and burn my pos chevy in the dealer parking lot
  • Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
  • ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
  • Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
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