Vorsprung Durch Facelift

by Edward Niedermeyer

Published: August 27th, 2009

Yes, it’s different. Hit the jump to find out how.

Accidental irony alert: the top image is the new Audi logo, the bottom image is the old one. TTAC regrets the confusion, as probably does Audi.

Edward Niedermeyer

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TomH on Aug 28, 2009

Audi also changed the surface profile of the rings, so it may be a trademark variant of the bracketing strategy of "surrounding a patent" Who knows, it may also be the advertising and marketing guys justifying their existence.

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Beken on Aug 28, 2009

Thank-you for the update, Bertel. I stand corrected. Reason why I'm just a casual observer and not a lawyer. Trademark it is. If you look closely enough, you might notice that even IBM and Mobil have changed their logo slightly over the decades.

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