Hyundai has announced that its Equus luxury flagship is headed stateside in “late 2010.” The New York Times seems to believe that the Equus “is not likely to be called the Equus,” when it arrives. Google the name without “Hyundai” to find out why. So does the rush to market mean Hyundai has abandoned plans for a Genesis-based brand spin-off adventure? Let’s hope so. This is no stretched Azera (it’s a stretched Genesis), but it’s said to be priced starting “under $60K.” Which means Cadillac’s 2012 XTS “flagship” won’t even be a “Hyundai fighter.” How the world changes.
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