GM Stops Chevy Traverse Production for Two Months. Or More.

Robert Farago
by Robert Farago

When GM released the Chevrolet Traverse, it ended speculation about the American automaker’s ability to stay on the “no badge engineering” band wagon. The CUV is a lightly-disguised fourth iteration of GM’s Lambda-platformed mini-behemoths, appearing after the GMC Acadia, Buick Enclave and Saturn Outlook. Equally important, the Traverse hailed from GM’s Spring Hill, Tennessee, factory; ground zero in the epic failure known as Saturn brand. Or, more poignantly, the plant that’s located smack dab in the middle of Senator Bob Corker’s patch. You remember Corker: the politician who raked Chrysler, Ford and GM’s CEOs over the congressional coals when they appeared on Capitol Hill with their multi-billion dollar “bridge loan” begging bowls. All of which is a preamble to the fact that GM’s removing Chevy Traverse production from Spring Hill and sending it to Delta Township in Lansing, Michigan. Payback? Or a sign of a dead model walking? Yes and maybe, as the sales numbers reveal . . .

Automotive News [sub] reports July sales for the Traverse at a relatively healthy 6,690 units. That’s down slightly from June’s 7,045. And off May’s 8,204 pace. All told, since its October launch, Chevy’s sold 47,369 Lambdas. The Traverse inventories are high; not a good sign. July’s 82 days’ selling supply is a reduction from June’s 104-day stat, but it still represents a hell of a lot of units on the ground.

Taking Traverse production off-line will reduce those numbers. It will also delay the appearance of 2010 model year vehicles, which would steal sales from, and put downward price pressure upon, unloved ’09s.

But the best indication of GM’s faith in the model—or lack thereof—comes from spokesman Chris Lee. When Automotive News [sub] asked Lee how long it would take Traverse production to traverse the country, the flack was worryingly vague: “I can’t give you the exact time frame it’ll be down, but it’ll be a couple months if not longer.”

No rush, then.

Meanwhile, we know of at least one politician who’s not a happy camper today. It’ll be interesting to see Senator Corker’s reaction to the pull-out, and what he’ll do when New GM come a beggin’ for more bailout bucks. Or more federal subsidies to make the Chevy Volt look profitable. Or look for a little traction on its application for billions of dollars worth of Department of Energy re-tooling loans.

That sort of thing.

Robert Farago
Robert Farago

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  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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