Opel Watch: Buyback Is a Bitch

Bertel Schmitt
by Bertel Schmitt

A month ago, we reported that GM offered to buy back Opel some day “when we do better after a restructuring phase.” Offered? GM downright demands the right to buy back Opel after a buyer has successfully resuscitated and restructured Opel.

The rumors of such a demand have been around for a while. GM is pretty much the only one on the planet who thinks this is a swell idea.

A week ago, Belgium’s Standard headlined “GM dringt aan op terugkoopmogelijkheid voor Opel” — any child knows that this means “GM demands buy back option for Opel.” A few days later, Roland Koch, premier of Opel’s home state Hesse sent a “ clear response of opposition” to that plan. GM should listen to Herr Koch, because without his support, no deal.

Either GM didn’t get the memo, or they are hard of hearing. One can understand that they are having problems understanding Dutch or Deutsch (or Flemish). So today, Canada’s Globe & Mail puts it in plain English: “GM push for buyback could halt Magna’s Opel bid.” It’s not too hard to understand that the buyback demand is a deal breaker. The Globe & Mail spells it out:

Magna, which is leading a joint bid with Sberbank of Russia to take a controlling stake in Opel, does not want to perform the difficult and lengthy task of repairing the auto maker and restoring it to profitability, only to be forced to sell the division back to General Motors in a few years, people close to the negotiations said yesterday.

As evidenced by Herrn Koch’s reaction, the German government would also take a dim view of any clause allowing GM to buy back Opel. Germany goes by old Admiralty law and claims salvage rights, German style: We save the wreck, we keep it.

According to the usual source close to the matter, the buyback clause was added after the original memorandum of understanding was signed between Magna, GM and the German government in May. “If General Motors changes the game, then Magna will walk away,” the source said.

The buyback imbroglio may explain why GM resurrected other bidders, such as RHJ and China’s BAIC. BAIC probably will say “bu hao” (no good) to the request, and would (once alone) call the GM negotiators “250s” (the Chinese way of saying that someone is three cans short of a sixpack.) RHJ could possibly go for it—if the price is right. But they need the help of the German government, and their answer is: “Nein. Keine Rückkaufklausel.”

The Frankfurter Allgemeine doesn’t think that the buyback clause is a deal breaker. Why? It may not have occurred to GM that they don’t own Opel anymore. 65 percent of Opel are in trusteeship, precondition for the €1.5 billion bridge loan the German government gave. If GM continues to play games, the trustees just may make a decision.

Update: Reuters reports that suitor RHJ posted a sharply wider full-year loss and a 43 percent fall in the value of its portfolio, and most likely will not have the money to buy Opel.

“RHJ can’t acquire a majority stake or a large minority in Opel, because they simply don’t have the cash — RHJ doesn’t even come close,” KBC Securities analyst Tom Simonts told Reuters.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Paris-dakar Paris-dakar on Jul 01, 2009

    This reads like something from The Onion. They may not have money, brains, leadership, direction, a plan or even a future, but they have a huge reserve of arrogance. No kidding.

  • Johnny ro Johnny ro on Jul 01, 2009

    GM would be doing Magna a favor to drive them off.

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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