As Old GM’s satellite divisions fly out of orbit, sending the company’s “world car” development plans spinning off into chaos, GM NA is trying to defy gravity with a new, limited product portfolio. Or something like that. Bottom line: Buick is planning to sell the rejigged Opel Insignia—formerly destined to replace the Saturn Aura—as the new Buick Regal. Automotive News [AN, sub] wants readers to clock the fact that the new Regal will slot below the new LaCrosse—because otherwise they might not wonder . . .
“The Insignia, Regal and the 2010 LaCrosse are based on a new mid-sized global vehicle platform.” Never mind Cadillac; the LaCrosse’s product marketing manager claims the car will be positioned “as GM’s most premium large car.” Which makes the Regal their “next most premium not-so-large car?”
Dave McIntyre says the LaCrosse will sticker from “just under” $28,000 (four cylinder) to the low $40s (larger of two V-6 engines). So who’s up for a four-cylinder Buick Regal? Hatch perhaps?
Elsewhere on AN, we learn that “In 2008, 1% of Lexus buyers considered buying a Buick. That figure has stayed at 1 or 2% for 5 years.” Kinda makes Buick’s resurrection look less likely than the Pet Rock, but you can’t blame Government Motors for trying. Can you?