Lazard's "Secret" Report on Opel Bidders: All Three Suitors Suck

Bertel Schmitt
by Bertel Schmitt

The longer the decision over the fate of Opel drags on, the messier it gets. Last week, three parties handed in their bids: Magna, RHJ, BAIC. Later in the week, BAIC was kicked out of the race. Remaining: RHJ, darling of GM, and Magna, darling of everybody else. Then, more facts surfaced. They didn’t endear the bidders to the decision-makers. Not at all.

Over the weekend, Leonhard Fischer, CEO of RHJ told the Frankfurter Allgemeine Zeitung that he is not ruling out selling Opel back to GM—because he can’t. “Let us be pragmatic. It won’t work without General Motors,” Fischer said. Uh oh. Selling GM back to GM doesn’t sit well in Berlin, where the final decision on Opel’s fate will be made. Meanwhile . . .

The Süddeutsche Zeitung, always well informed when it comes to Opel matters, secured a “strictly confidential” report by the Lazard investment bank for the German government, analyzing the federal government’s options. Lazard concludes that none of the three bidders can rescue Opel. Opel is too small to “achieve critical mass necessary for a volume OEM.” In a word: Fuhgeddaboutit.

In fact, Lazard offers the same analysis as dear old TTAC: China’s BAIC offers the most capital and wants the least amount of loan guarantees. Canada/Russia’s Magna wants the most in guarantees and puts the least amount of cash on the table. Private equity firm RHJ is stuck in the middle with flu.

Politically, Magna is the most palatable option. For Lazard’s taste, RHJ is too dependent on GM and their projections are too optimistic. And BAIC would create a lot of jobs—in China.

With the apparently not so confidential but highly toxic paper in circulation, all options are suddenly wide open again. The metal workers union ruminates that RHJ and Magna could possibly join forces. Some politicians in Berlin are using the b-word: Bankruptcy. Allegations are making the rounds that the Lazard investment bank is simply covering the withdrawal of the German government from the Opel mess.

Titillating detail: Lazard, the bank that wrote a near-death-sentence for all three bidders, bred both Tim Collins, owner of RHJ’s parent Ripplewood, and Steven Rattner, the recently departed head of the Presidential Task Force On Autos. What goes around . . .

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Paris-dakar Paris-dakar on Jul 28, 2009

    I still think the Chinese will end up with it. That at least gets the Germans a transitional period of time where Germans stay employed while the Chinese transfer the technology and know-how to the PRC. And I could see the Engineering Operations continuing indefinitely in Germany to help the Chinese establish some credibility.

  • Charly Charly on Jul 28, 2009

    Do you really think the Chinese don't have engineering talent? They will be gone too. That transfer of R&D is what Germany (and GM) doesn't want and why Russia is a much better partner.

  • EBFlex Demand is so high for EVs they are having to lay people off. Layoffs are the ultimate sign of an rapidly expanding market.
  • Thomas I thought about buying an EV, but the more I learned about them, the less I wanted one. Maybe I'll reconsider in 5 or 10 years if technology improves. I don't think EVs are good enough yet for my use case. Pricing and infrastructure needs to improve too.
  • Thomas My quattro Audi came with summer tires from the factory. I'd never put anything but summer tires on it because of the incredible performance. All seasons are a compromise tire and I'm not a compromise kind of guy.
  • EBFlex What Ford needs to do is get the quality fixed. These are low quality junk just like the rest of the lineup.
  • AZFelix UCHOTD (Used Corporate Headquarters of the Day):Loaded 1977 model with all the options including tinted glass windows, People [s]Mugger[/s] Mover stop, and a rotating restaurant. A/C blows cold and it has an aftermarket Muzak stereo system. Current company ran okay when it was parked here. Minor dents and scrapes but no known major structural or accident damage. Used for street track racing in the 80s and 90s. Needs some cosmetic work and atrium plants need weeding & watering – I have the tools and fertilizer but haven’t gotten around to doing the work myself. Rare one of a kind design. No trades or low ball offers – I know what I got.
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