TTAC’s Lutzies are safe. When Bob Lutz announced his retirement from GM at the end of this year, automotive journalists openly wept at the prospect of losing an never-ending supply of quotes and sound bites. But now we can rejoice. He’s back. Automotive News reports that Maximum Bob has decided to “extend his career as vice chairman in charge of all ‘creative elements of products and customer relationships.’” What that means isn’t exactly clear but he’s supposed to work with design chief Ed Welburn “to guide all creative aspects of design.” The chiefs of all of GM’s brands, plus all corporate mouthpieces will report to Lutz, who in turn will report directly to CEO-for-now Fritz Henderson.
Henderson was effuse in his praise of Lutz, stating “He has a proven track record of unleashing creativity in the design and development of GM cars and trucks. This new role allows him to take that passion a step further, applying it to other parts of GM that connect directly with customers.”
What no one is saying: why Lutz had the sudden change of heart re: retirement. The ex-Car Czar had previously stated that he’d stay if he was asked. Apparently Lutz’s reinstatement was at his own request. Anyone want to bet the change of heart was because he suddenly discovered his golden parachute retirement fund had been relegated to that scrap heap they’re calling “Bad GM?” Lest we forget: the man has a few hungry jets to feed.