Sign of the Times: Badvertising Edition

Jeff Puthuff
by Jeff Puthuff

What do you do when your £50,000 ($82,000) Range Rover requires, in the span of 42,000 miles, the following repairs?

  • Six front ball joints;
  • Four front arm bushes [bushings?];
  • One new seat base;
  • Front and rear [near side?] struts;
  • Air conditioning system;
  • Anti-roll bar bushes; and
  • A “full” suspension unit

According to the Daily Mail, if you’re a Colchester, Essex, UK, man, you invest a bit of money in some vinyl decals, adorn your POS Range Rover with them, park it in front of the dealer and leave it there for any and all dealership visitors to see. And, because you’ve parked it on a public street, the dealership has no recourse to have the vehicle removed!

Workers at the dealership refused to identify the owner of the lemon. A spokesman for Jaguar – Land Rover says that all the repairs for the Range Rover have been performed under warranty and adds, “However, we are disappointed this customer’s experience has been unfortunate and as such we have made a goodwill offer towards helping him into a new vehicle.”

A generous offer on the face of it, but what about the man’s time and aggravation? Is that only worth a new Jaguar or a new Range Rover? Good luck to Mr. Anonymous.

Jeff Puthuff
Jeff Puthuff

Early 30s California guy driving a 97 Infiniti I30. Past cars: 90 Cavalier, 82 Skylark, 78 Courier, 61 Beetle.

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  • JohnHowardOxley JohnHowardOxley on Jun 04, 2009

    @ Bimmer: While the "C" in TTAC is for cars, not computers, my experience with Seagate HDD has been so bad [the other brand to avoid, pretty easy, because they don't make them any more, was the Yugo-quality IBM "Deskstar" SCSI drive, fondly known as the "Deathstar", which ate up years of my data] that to this day, whenever purchasing computers or parts, I insist that the brand not be Seagate/Maxstor. Which makes me wonder, what brand is the HDD in my BMW that supports the nav system?

  • Nicodemus Nicodemus on Sep 04, 2009

    Reliability is a funny thing that is more based on perception and expectation than it is on statisics. It's a strange thing that Toyota always rate at the top of consumer quality, but seem to have as many if not more safety recalls as anyone else. http://www.recalls.gov.au/content/index.phtml/itemId/952855/fromItemId/952839 I think people overlook a lot of stuff that goes wrong with Toyotas.

  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
  • Theflyersfan Matthew...read my mind. Those old Probe digital gauges were the best 80s digital gauges out there! (Maybe the first C4 Corvettes would match it...and then the strange Subaru XT ones - OK, the 80s had some interesting digital clusters!) I understand the "why simulate real gauges instead of installing real ones?" argument and it makes sense. On the other hand, with the total onslaught of driver's aid and information now, these screens make sense as all of that info isn't crammed into a small digital cluster between the speedo and tach. If only automakers found a way to get over the fallen over Monolith stuck on the dash design motif. Ultra low effort there guys. And I would have loved to have seen a retro-Mustang, especially Fox body, have an engine that could rev out to 8,000 rpms! You'd likely be picking out metal fragments from pretty much everywhere all weekend long.
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