Let’s face it? I’ve been covering GM’s slide into bankruptcy for well over four years now, and it never ceases to amaze me how the people inside the company persist in trying to paper over cracks in the company’s operations that make the Grand Canyon look like a paper cut. In this case, a personage no less than Vice Chairman Tom Stevens gets in the Fastlane to tell the world that GM doesn’t have a fucking clue what it’s doing with its products or brands. “Although Saturn’s future is likely not to be within GM now, I can assure you our commitment to hybrid, plug-in hybrid and advanced battery technology is a key element of GM’s reinvention. I’m pleased to let you know the plug-in hybrid technology will be applied to one of GM’s four core brands. Stay tuned for which one, and in the meantime, I’ll enjoy reading the speculation.”
Stevens’ blog entry might not be the most cavalier statement I’ve ever heard, but the remark certainly rivals General Westmoreland’s infamous utterances. Nor is Stevens’ “hide and seek” statement the height of arrogance. But I did get a nosebleed reading it. And here’s the cake icing:
The Volt and plug-in hybrid vehicle are two of 14 hybrid and electric vehicles GM plans to offer by 2012. So while it may seem at times we’re taking a step back, we’re really taking two steps forward.
And there I was thinking GM was stuck in reverse. Silly me.