Ford Wins The Internet
The folks at Mashable love to measure buzz, twits and general internet exposure, and they’ve come up with a few graphs that show how the automakers are weathering the current unpleasantness. And they show that (by the numbers, anyway) Ford is the most new-media savvy of the American automakers. Which means that on the straightforward (and questionably effective) metrics, Ford comes out on top. Most Twitter followers. Most Twitter updates. Most Youtube video tags. Most Flickr photos. Stop me if you’re getting too excited. But despite the huge numerical advantages that Ford boasts in the YouTwitosphere, the most interesting fact is that Ford is the least-covered automaker in actual news stories but most-covered in blog posts. Which means a lot of Ford’s measurable popularity might be attributable to the lack of bad news about it in the mainstream media. Not taking a bailout probably helped, too. Either way, you can’t help but wonder what the benefit really is of most of this “new marketing.”
More by Edward Niedermeyer
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Brittni Taylor is quite the interesting person, very outgoing.
This goes beyond bad - this is sad
Please file under Whiskey Tango Foxtrot. I want that entire 4:14 of my life back.
In order to win teh intarnetz, Ford has to capture the hearts and minds of /b/. Wonder how that's going?