Fiat To Opel: Ti Amo Molto

Bertel Schmitt
by Bertel Schmitt

Now that the no-money Fiatsco is (sort of) done and in the hands of the courts and armies of lawyers (what a reassuring thought), Fiat is fixing the sights of its lupara [see pic above] on another target that carries the ripe fruit of billions of government money: Opel.

“Now we have to concentrate on Opel,” Sergio Marchionne said in an interview with La Stampa. “They are our ideal partners.” (Reassuring thought Chrysler must then be less than ideal . . . .) Reuters reports that “Marchionne coughed throughout the interview and admitted to being tired after months of talks leading up to the Chrysler deal,” giving rise to suspicion that Marchionne had contracted swine flu—an inherent risk when rolling with the pigs. Or it could be something worse than what a dose of Tamiflu could heal:

“We worked day and night, I spat blood,” Marchionne said. According to Bloomberg, Sergio will travel to Berlin on May 4 for talks with the German government “and offer less than €1billion for a stake in Opel.” The officials in Berlin probably will greet him wearing HAZMAT suits. At least he’ll be offering more than for Chrysler. Here, Sergio wanted to invest “not a cent”—which is probably what it’s worth.

Also different than with Chrysler, which nobody wanted, Sergio is facing stiff opposition at Opel. In the forefront: Magna, which appears to be everybody’s favorite son-in-law in Germany. Behind Magna: Russia’s Gaz, which wants to get its hands on Germanski technology for cheap. Or not so cheap given the state of the Russian Ruble.

The Sueddeutsche Zeitung reports today that additional investors from Russia are interested in buying a stake in Opel, and that Magna-cum-Russia could put €5 billion on the table in Berlin. Sergio doesn’t have this kind of money.

But at least he has Italy’s Berlusconi on his side. Italys’s Prime Minister said Fiat’s deal with Chrysler was “absolutely positive” and would help drive the country out of the economic crisis. The Italian country. Speaking of Berlusconi, he claims that he’s the world’s most popular leader, Reuters reports.

That’s relatively humble, because Berlusconi already claimed that he is the Jesus Christ of Italian politics and once said he was second only to Napoleon, except taller. The approval rating of Berlusconi—who happens to control more than 90 percent of Italy’s television—is 75.2 percent, Berlusconi claims. He’s forgetting North Korea’s Dear Leader, who enjoys an approval rating of 100 percent—or else.

Anyway, Marchionne’s approval rating sunk where it hurts most: Financial Times reports that “Fiat’s share price fell 6 percent on Thursday as the deal was being finalized between Detroit and Washington.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 8 comments
  • ToolGuy "Nothing is greater than the original. Same goes for original Ford Parts. They’re the parts we built to build your Ford. Anything else is imitation."
  • Slavuta I don't know how they calc this. My newest cars are 2017 and 2019, 40 and 45K. Both needed tires at 30K+, OEM tires are now don't last too long. This is $1000 in average (may be less). Brakes DYI, filters, oil, wipers. I would say, under $1500 under 45K miles. But with the new tires that will last 60K, new brakes, this sum could be less in the next 40K miles.
  • BeauCharles I had a 2010 Sportback GTS for 10 years. Most reliable car I ever own. Never once needed to use that super long warranty - nothing ever went wrong. Regular maintenance and tires was all I did. It's styling was great too. Even after all those years it looked better than many current models. Biggest gripe I had was the interior. Cheap (but durable) materials and no sound insulation to speak of. If Mitsubishi had addressed those items I'm sure it would have sold better.
  • Marty S I learned to drive on a Crosley. Also, I had a brand new 75 Buick Riviera and the doors were huge. Bent the inside edge of the hood when opening it while the passenger door was open. Pretty poor assembly quality.
  • 3-On-The-Tree Alan, I was an Apache pilot and after my second back surgery I was medically boarded off of flying status due to vibrations, climbing on and off aircraft, so I was given the choice of getting out or re-branching so I switched to Military Intel. Yes your right if you can’t perform your out doesn’t matter if your at 17 years. Dad always said your just a number, he was a retired command master chief 25 years.
Next