Believe it, kids . . . the Cimarron is back! According to a Motor Trend “Scoop,” GM has acknowledged that it doesn’t have the resources to compete in Europe’s tough luxury market, build an RWD Alpha-platform “baby CTS,” or really do much of anything besides bringing another Epsilon II-based whip to the US market. Can you feel the excitement? The project, codenamed “GM 166,” will reportedly be positioned between the Buick LaCrosse and the Cadillac CTS. How? By costing more than the LaCrosse, of course. Because who doesn’t want a warmed-over FWD midsize starting at $35 grand?
To be fair, this neo-Cimarron may not be as cynical as its 80s inspiration. After all, GM doesn’t exactly have a raft of Epsi2 products in the US ready for a quick ’n’ dirty rebadge. With the next-gen Saab 9-5 crying alone somewhere in Sweden (or not?) and Opel-as-Saturn plans gathering dust, only the LaCrosse is left to rep the Epsilon II “revolution” stateside. Regardless, it’s hard to understand why GM would cut down to three car brands only to move its putative “luxury brand” downmarket in a cannibal strike on its “entry-level luxury” brand. Unless of course this foreshadows the death of the entire Buick/Pontiac/GMC channel . . . .