Whiskey Tango Foxtrot indeed. How could Toyota Prius, The Next Generation, not offer direct access to Apple’s technophile (technophobe?) gizmo? No USB paradise by the dashboard lights? True story, brought to you by PriusChat (motto: “Press our buttons”). “The USB integration won’t be available out of the factory until September, and it will only come with the Navigation option package that is available in the Prius III, IV, and V. Customers who buy their Navigation-equipped Prius before September will be able to have the USB kit installed at the dealer, but at their own expense. There are no specifics right now, but it looks like in September when the USB connectivity is added to the Navigation package, the price of the Navigation package will be going up. It hasn’t been established yet whether that price increase would be the same as the price a dealer will charge to install it, or if the dealer-installed USB will be more expensive.” It doesn’t take much Insight, or a Honda Odyssey without iPhone integration, to realize that this is a major marketing misstep by the ToMoCo. Did you know that Microsoft’s Zune can operate through your vehicle’s FM radio? Just sayin’.
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