Our Ed Niedermeyer wrote that China may have a design deficit. Daimler thinks otherwise. Daimler’s Mercedes cars are already produced in China under a joint venture agreement with Beijing Auto. Now, the car with the star will be designed in China as well. Or at least some of it. Daimler is planning to open their Mercedes-Benz Advanced Design Center in China’s capital Beijing, Gasgoo writes.
The center is expected to be headed by Olivier Boulay, who is currently the head of Daimler’s Japanese design studio in Yokohama.
“Boulay is good at extracting different cultural features and put these crucial cultural elements in future design applications,” said Hua Lixin, Board Chairman and CEO of Daimler Northeast Asia,
Olivier Boulay was once responsible for Maybach concepts, Mercedes-Benz F600 fuel cell concept, F400 concept Benz SLK production car, Mitsubishi Outlander, among others.
The Beijing design center, when completed, will become the fifth design center of Daimler, which has already established design centers in the U.S, Italy, Japan and Germany.