By on April 9, 2009

While GM has been cutting back on its sports sponsorships left and right—to the point where Car and Driver’s April Fool’s story that Chevy’d pulled out of NASCAR was too credible to be funny—it’s good to know that The Blue Oval Boyz are still deeply enmeshed in the the world’s most exciting sport. Here’s a montage some of the “hotties” of curling (a blogger’s characterization, but who am I do disagree?). How many can you name? Special credit if you’re not from Canada.

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24 Comments on “Ford Still Sponsoring Curling. Name These Superstars!...”


  • avatar
    wsn

    It may not be a bad marketing idea. Even though not many care about the sport, the sponsor burden won’t be heavy either.

    It’s entirely possible that you get more bang on your ad buck than, say, Superbowl.

  • avatar
    baabthesaab

    I’m with wsn. What’s the problem, as long as somebody’s watching for an effect (I know, I know). With more than a little optimism and luck, this could be targeted marketing. I hope.

  • avatar

    Sorry, I only watch Women’s Curling.

  • avatar
    Ole Stang

    Woman’s curling when they wear the plaid skirts, yes guy.

    Ford World Championships
    Canada’s (Alberta’s) Kevin Martin rink is 10-0 preapring for this weeekneds play offs. Curling rocks!

    Drink enough beer it is a hoot to watch.

  • avatar
    westhighgoalie

    WHATS CURLING?

  • avatar
    Happy_Endings

    While GM has been cutting back on its sports sponsorships left and right

    Did we watch the same NCAA tournament then? I could be wrong, but I think Howie Long is the new starting power forward on North Carolina…

  • avatar
    psarhjinian

    Drink enough beer it is a hoot to watch.

    Drink enough beer and it’s a hoot to play.

  • avatar
    psarhjinian

    WHATS CURLING?

    Bocce on ice.

  • avatar
    Lumbergh21

    psarhjinian :
    April 9th, 2009 at 4:48 pm

    WHATS CURLING?

    Bocce on ice.

    With brooms.

  • avatar
    CSJohnston

    Where’s Kevin Martin?

    Geez, if you’re going to lampoon a “sport” that uses more drugs (alcohol, tobacco, cheezies, etc) than any other get K-Mart in the picture.

    Hey, post a little Jennifer Jones too!

  • avatar

    It’s way harder than it looks.

    First of all, you have to be able to accurately and delicately deliver the rock down the ice with the right weight (force).

    When you release the rock you give it a little spin, in one direction or the other depending on what you want to do. The stone can move significantly left or right as a result of this spin. This is the “curl” in curling.

    Two of your teammates can sweep or brush the rock with their brooms (brushes now, really). Brushing makes the rock go further than it would if you didn’t brush it. However, it also reduces the curl so the rock goes straighter.

    Some of the most delicious quandaries in sports happen when a rock is delivered in such a way that it’s barely curling enough but it’s a little too light. Sweeping it will get it further but straighten it out. And some curling shots are very very fine shots, where a tiny amount of error ruins the shot.

    There is a good commercial on Canadian television with a woman curler going “Football is a game of inches. But I’m a curler. I wish we had inches.” Half an inch can ruin a shot.

    It really is an interesting, strategic sport. It’s like golf – easy enough that anyone can be reasonable at it, but hard enough that very few will ever master it. And even those that master it will screw up some shots royally.

  • avatar
    poohbah

    I love Curling! I live 2 blocks away from a Curling arena in Madison WI. My father-in-law is a Senior national champ and took Silver in the Worlds a couple years back.

    It’s a great sport, and sponsorship is probably a pittance.

  • avatar
    Lumbergh21

    There is a good commercial on Canadian television with a woman curler going “Football is a game of inches. But I’m a curler. I wish we had inches.” Half an inch can ruin a shot.

    Yeah, but I bet she wouldn’t want a 260 pound linebacker coming at her at 18 mph while trying to make that shot.

  • avatar
    Juniper

    You’re just envious!
    Curling was on TV when I was a kid living just below the Canadian border watching BC television

  • avatar
    Austin Greene

    Hurry! Hurry HARD!

    This is the trailer for Men With Brooms. The greatest film ever made aboot the sport.

    http://www.reelzchannel.com/trailer-clips/14430/men-with-brooms-trailer

  • avatar
    jckirlan

    “Men With Brooms”

    Made in Sudbury, my home town.
    We played hockey in the back yard ice rink to the glow of the those metal pots you see pouring out the molten slag. The sky would glow orange for 15 minutes at which time we would need to wait for the next train in 30 minutes time.
    And that was in the summer.

  • avatar
    Dorian666

    Not to mention the hawt Curling girls. Ah, the memories.. The sound of “Hurry hard!!!” and “Woah , woah!! Hurry!!! ” echoing off the bedroom walls. Still brings tear to my eye and ache to my back.

  • avatar

    Curling does indeed rock. It is also Scottish, so it isn’t crrrrrap.

    It is a fine TV sport as well, moreso than golf (retch). It is brutally strategic. Love the CBC coverage, which I’m happy to get living within a slapshot of BC eh.

    –chuck

  • avatar
    Nicodemus

    What are you getting at here? Sure it’s an esoteric sport on a world scale but it also has a large following where it is played. Not only that the following is concentrated regionally too which is conducive to a well spent advertising dollar. The fact that the world wide audience of this website cannot name these players is completely irrelevent, I bet a high percentage of those who live in the areas where curling is played could and by associating with these players Ford are clearly targeting a local market.

    The same is true of Australian Rules Football too. I bet you couldn’t name anyone in the Geelong footbal club. However Ford have been major sponsor of Geelong for nearly 90 years in what is believed to be the longest running sponsorship in the world. The fact that the club has no profile outside Australia is not the point, the fact that Australian Rules is the most popular winter sport in Australia and Geelong are the best Australian Rules Team giving Ford positive and extensive television coverage very much is the point.

    Marketing has to be tailored to the region. If anything this shows that Ford are making efficient use of their marketing dollar, not wasting it.

  • avatar
    dejalma

    The only Winter Olympic sport that I watch.

  • avatar

    I’m American and found curling fun when I visited Vancouver earlier this decade. It’s kind of like a Canadian Bowling. Fun for the whole family! Much like bowling, it’s not something I’d watch on TV.

  • avatar
    MMH

    Curling…meh. dull

    Now hurling on the other hand…there’s a by-god sport. It gets no better.

  • avatar
    Landcrusher

    I gotta say, sponsoring curling is likely better bang for the buck than sponsoring golf. Curling enthusiasts are really charmed by support, golfers could give a …

  • avatar
    Russell

    Is this worse than sponsoring a basketball or a football team? At least the winning team’s city or country does not have riots after a win.

    I don’t think these people drive bling-mobiles either. I don’t mind if Ford curl with them, either. It’s all funtacular.


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