Review: 2010 Hyundai Genesis Coupe 3.8 (Grand Touring)

Mike Solowiow
by Mike Solowiow

In comparison to the Genesis sedan, the Genesis Coupe has appeared on dealer lots like a Stealth bomber sliding into Whiteman Air Force Base. Either Hyundai thinks their new two-door makes such a strong impression it doesn’t need a huge marketing campaign to jump-start the public imagination or they blew their wad with the sedan. Whatever Hyundai’s intentions, the Genesis Coupe speaks for itself, surpassing its current competitors in the pony car market. (2010 Ford Mustang test to follow.) If you’re looking for a rear-wheel drive, high-powered, sporty car with a recession-friendly price, exodus forms on the right.

Hyundai took a few risks with the Genesis Coupe’s styling, but receives extra credit for staying away from The Temple of Bangle. The Korean car’s clean lines, balanced proportions and captivating details form a design language that mimics Infiniti, without the full-on bug-eyed look. Of note: the Hyundai Coupe’s rear quarter windows. They sport a lower edge dip that’s somewhere between interesting and plain old weird. I like it; it’s not the split window of a Stingray, but at least its something.

The Hyundai Genesis Coupe’s cabin welcomes refugees from the plastic armageddon known as the [current] Ford Mustang GT and Dodge Challenger R/T. My Hyundai tester’s two-tone brown and black interior offered rich textures and a solid build. Okay, the silver accents around the center stack are formed from discarded Revell pieces, but at least they don’t try to look like aluminum. Meanwhile, melted Barbie doll crept up the door panels and the center tunnel, awaiting their fate of permanent scuffing.

The Coupe’s interior ergonomics are spot on if a bit unusual. Stacked or not, duplicate controls belong in an aircraft with a co-pilot, not an automobile. Still, everything works well enough, with Accord-compliant haptic feedback. If you’ve rented a Hyundai Sonata, you’ll find it all a bit familiar. Honda owners will yawn. Charger owners will feel under-dressed.

The Genesis Coupe’s heavily bolstered seats are a genuine highlight. The chairs cradle drivers like the Spine-Melter 2000, caressing their keisters with the perfect amount of padding, support and contours. Think Recaros built for crossing the country instead of an autocross.

Hyundai did not bless the Genesis Coupe with the remarkable V8 powering its Lexus-wannabe brother. Fortunately, the Hyundai’s 312 bhp (on premium gas) DOHC 3.8-liter V6 screams loudly enough to drown out the “Doh, I could’ve had a V8” crowd. Fitted with the Aisin six-speed manual transmission, the Genesis two-door keeps up with its V8 competition. The mill’s good for a sub-six second dash to 60 mph.

Better yet, the Korean Coupe delivers a superior transmission feel, with short throws, precise engagements and one of the best clutches you can buy this side of $30K. The track version of the Genesis Coupe’s available with a ZF six-speed automatic. If you can drive a stick, do; the “cheaper” unit suits the car’s engine and character well enough.

So the Genesis keeps up with its pony car competitors in a straight line. And? And the Hyundai also provides more than merely adequate stoppers, standard strut tower braces and an [available] Torsen limited-slip differential. So equipped, the Genesis Coupe will literally run rings around anything else in its class.

The biggest surprise in this entire package: the Genesis Coupe’s steering. While the Europeans seem to favor lighter and lighter steering feel (to disguise their model’s increasingly obese if safety-oriented curb weight), the Genesis feels perfectly weighted and precise. BMW’s M3—yes, that one—should take lessons from the Genesis Coupe’s steering rack. It serves-up Porsche-level feel, with just a tad less precision.

The Genesis Coupe is one of those cars that’s constantly urging you to waste gas in the senseless pursuit of pleasure. The harder your push the engine, the throatier and lustier it sounds. The faster you push the chassis, the more athletic it feels. Until it all goes wrong.

The Genesis’s Achilles’ heel lies just beyond the limits of adhesion. When the back end lets loose, you’d better be right with your god as the car becomes all but uncontrollable. The traction control jumps in like an unwanted sidekick only to muck up the mess. Although I didn’t get a chance to test the theory (the Hyundai salesman looked green and saw red), I assume that turning it off might prevent a hit on your insurance deductible.

For the past 20 years, Hyundai has progressed as an automaker. The Genesis Coupe is another step Fordward. It’s a fast, well priced, well-built, generally competent, comfortable and good looking car. But the Genesis fails in the one key area, where its competitors excel: smoky powerslides [NB: not the nightclub singer from the forties]. Is the lack of tail-out expertise a big deal? Probably not. Will the Genesis Coupe find happy homes? Definitely.

Mike Solowiow
Mike Solowiow

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  • Wiztom Wiztom on Aug 09, 2009

    My son and I just got back from the Hyundai Adrenalin Tour here in Fort Worth. Drove the 2.0 turbo and 3.8 on a controlled course. The 2.0 turbo was less than stellar although maybe with some tuning it could be better. The 3.8 was full of torque and handled very well for a 3300 Lb car. They all were track models. The seats were very supportive. The suspension was excellent and the brakes were superb. All in all very impressed. The V-6 is the way to go in my opinion. We are both former Miata owners. My son has a 350Z and thought the V-6 was comparable. I have a GXP and I was still impressed with the V-6. For under $30k it seems a good value.

  • NineInV8 NineInV8 on Oct 27, 2010

    Got rid of my Tiburon by force of relocation a few weeks ago. Miss it already but the Genesis Coupe will easily get my readies despite not having even got my ass in it yet. The Tib was a ripper and my first Hyundai .. gotta say major league impressed. Ok, so it is not a Mangusta or a Murcielago but it is there every time I come back from doing the shopping, it threads through traffic like a 10 times more expensive two door and in Asia where I was living had the pull factor of a super exotic as most had no idea what is what except it is low slung, pretty quick and got two doors and that my old mates will get you laid twice a day ;) Now as for that dip in the rear side window: it has got to be for better exterior vision for the driver cause any Tib driver will tell ya, there is a blind spot the size of Beijing there that makes simple stuff like oh you know, turning onto a highway from an on ramp basically a pray and tromp the loud pedal affair cause you sure as hell couldn't actually see if there was anything coming to hit you in that barn door sized blind spot !! Interested to hear how G~Coupe owners find the driving of this now that it has had 18months or so to get sorted with the reality and any issues. Thinking of a nice low mileage Track - Auto or Manual ? I like the 4 speed Shiftronic in the Tib but want to really be able to hammer this one.

  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
  • Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).
  • Lou_BC There are a few in my town. They come out on sunny days. I'd rather spend $29k on a square body Chevy
  • Lou_BC I had a 2010 Ford F150 and 2010 Toyota Sienna. The F150 went through 3 sets of brakes and Sienna 2 sets. Similar mileage and 10 year span.4 sets tires on F150. Truck needed a set of rear shocks and front axle seals. The solenoid in the T-case was replaced under warranty. I replaced a "blend door motor" on heater. Sienna needed a water pump and heater blower both on warranty. One TSB then recall on spare tire cable. Has a limp mode due to an engine sensor failure. At 11 years old I had to replace clutch pack in rear diff F150. My ZR2 diesel at 55,000 km. Needs new tires. Duratrac's worn and chewed up. Needed front end alignment (1st time ever on any truck I've owned).Rear brakes worn out. Left pads were to metal. Chevy rear brakes don't like offroad. Weird "inside out" dents in a few spots rear fenders. Typically GM can't really build an offroad truck issue. They won't warranty. Has fender-well liners. Tore off one rear shock protector. Was cheaper to order from GM warehouse through parts supplier than through Chevy dealer. Lots of squeaks and rattles. Infotainment has crashed a few times. Seat heater modual was on recall. One of those post sale retrofit.Local dealer is horrific. If my son can't service or repair it, I'll drive 120 km to the next town. 1st and last Chevy. Love the drivetrain and suspension. Fit and finish mediocre. Dealer sucks.
  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
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