Due to overwhelming (negative) reaction to the choices we made for Monday’s logo poll, we are starting from scratch but this time with professional graphics designers. Several have expressed a desire to offer their services, gratis, for which we are eternally grateful and we hope to provide the winner with something. I’m thinking a permanent, prominent link on TTAC to their portfolio or business site and the glory and recognition that goes with being “Designer to TheTruthAboutCars” or somesuch. I digress.
Some of the more considerate commenters on that original post mentioned that we need to explain what we’re looking for. Well, if it were that easy . . . we’re not designers. (You’re shocked, right?) We’re writers and researchers and snarks. Big difference. But, after some research, I’ve come up with some guidelines and desires for the new logo:
1. We prefer a vector or, at the very least, high-resolution. We’re going to be shrinking the logo for business cards and stretching it for t-shirts and beach towels and the last thing we need is pixelation.
2. Maximum of three colors (we can’t afford more). They don’t need to be the exact colors used now on the site but please keep it simple yet manly.
3. That said, the logo should work well in black and white, too.
4. We’d like it to somehow convey/emphasize “Truth” since that’s our mission.
5. A favicon would be awesome, too, but isn’t necessary.
Jason Parry (JayParry) designed “Angled Grungy” (my name for it), the winner of Monday’s poll with nearly 23% of the vote. “Gavel” was a close second, losing by only 24 votes. There were a lot of commenters who said they didn’t like any of the choices, but they were in the minority as more than 850 people voted and “Angled Grungy” (our favorite) was consistently (all day) in first place. Jason’s logo automatically gets entered into the final round.
Here’s a taste of new submissions and old favorites. We’re accepting submissions until Sunday. Thanks again, artists!
I’m allowing comments but you must keep them civil and constructive. No “these are all s**t” (and the like) comments will be tolerated. It’s fine to not like something but at least be considerate of the people who contribute their time to this project. It ain’t isn’t easy and none of us are being paid for it.