Remember the Converj concept Caddy rolled out for the Detroit show? You know, the good looking Volt coupe? The one that was held up as a reason to bring PNGV back from beyond the grave? Anyway, you probably had your hopes up for a quick production run. After all, GM’s Car Czar Bob Lutz hath already proclaimed that a production Converj would look “exactly” like the concept. So it’s official, right? Right? When Automotive News [sub] actually asks the question, Lutz’s maximum takes a moment to aknowledge the presence of reality. “Ready to go? Well, first we have to prove to ourselves that we have the money,” Lutz says. “And then that it’s a high enough priority to displace something else, and that we can actually make money on the vehicle, and that there is potential customer interest and so forth. We haven’t done any of that work yet.” So now we know: “proving to ourselves that we have the money” is step one (post-concept) for GM product development. With an estimated debt load of $60b and a market cap of you-depress-yourself-with-the-math, that process of “proving to ourselves that we have the money” must make for some entertaining material. Reality series!
Find Reviews by Make: