NYT: The Secret of GM's Success: Rick Wagoner. No Really.

Robert Farago
by Robert Farago

The New York Times entered the irony-free zone this morning, with an op ed entitled “GM’s Secret Success.” WTF? Is one of the Gray Lady’s ambassadors about to call GM’s descent into bankruptcy and subsequent raid on the public purse a “success”? Nah. The author of the forthcoming tome “Why G.M. Matters: Inside the Race to Transform an American Icon” wants you to know that GM CEO Rick Wagoner is a genius interruptus. “In reality, Mr. Wagoner has presided over the most sweeping transformation of G.M. since the 1920s,” William J. Holstein opines. “He has reversed management’s long practice of meekly going along with the demands of the United Auto Workers, notably with a deal to transfer health care costs to a union-controlled trust over the next two years.” Ah, a tour of an alternate reality. Cool. But why stop there? Why indeed.

“A decade ago, suggesting that Mr. Wagoner attempt these restructuring goals would have been ridiculed as unrealistic. But these moves have largely succeeded and by 2010 should strip $5,000 from the cost of every G.M. vehicle…

“The quality gap between G.M. and Toyota has been closed…

“On the innovation front, Mr. Wagoner was responsible for introducing OnStar, the onboard communications and navigation system, and he has made a huge commitment to lithium-ion batteries, which will power the Chevrolet Volt, an extended-range electric vehicle.

“Lastly, Mr. Wagoner has globalized G.M. to a degree that it never has been before. The company’s strong position in China has helped support the difficult turnaround effort in North America.

“Before the financial crisis tanked American automotive sales, Mr. Wagoner had almost guided the country’s largest industrial company into a new era, demonstrating great resilience in the face of intense global competition. Making him a scapegoat might be politically expedient but it ignores the very tangible progress he has achieved.”

GM CEO’s not a scapegoat for GM’s descent into disaster. He’s responsible. Not all of it, obviously. But enough that future historians– rather than propagandists– will place the blame squarely where it belongs: on Wagoner’s shoulders.

Meanwhile, what in the world motivated The New York Times to print this piece of self-promoting tripe? Doesn’t the op ed department even talk to their business editor?

Robert Farago
Robert Farago

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  • Kurt. Kurt. on Jan 05, 2009

    I am no Wagoner (or Lutz) fan by any means, but... ...maybe (just maybe) he has implemented changes that we, the ignorant masses, have not been pprivvey to or have overlooked and those changes just need time to come to fruition? Also, I have been meaning to say this for awhile but the Big3 sold SUV's and Trucks because Americans DEMANDED them. When a customer walks into a dealer to buy a Chrysler Minivan, the salesman doesn't shuffle them into a Smart Fourfour! He may shuffle them to a Durango or CUV, but never would he say "You know, this is going to suck if gas prices go to $4.00...". Not having a competitive small car is a problem but when the only small cars you sell are to the rental companies, what's the point? The only failure here is that GM and Ford don't utilize their European cars (Opal/Ford Europe) for their econoboxes rather than producing them in the US and duplicating effort. Hybrid/Green/Blue is just marketing BS. When gas is under $2 a gallon, no one will care. Besides, if it mattered, we would have micro cars such as the Ligier or Axiom and we would have clean 2-stoke technology. Obvioulsy it doesn't. Arrrg! This is so frustrating!

  • CamaroKid CamaroKid on Jan 05, 2009
    Also, I have been meaning to say this for a while but the Big3 sold SUV’s and Trucks because Americans DEMANDED them. Not having a competitive small car is a problem but when the only small cars you sell are to the rental companies, what’s the point? Please note that nowhere in my "Rick FAIL" list is "Bet the farm on BOF Trucks" Selling trucks was not a mistake... In fact it was one of the VERY FEW smart things that Rick etal did. But take a look out of your window next time you drive anywhere... Our cities, back roads, highways are awash in SMALL imported cars. To say that the ONLY sales outlet for small cars was rental companies is just NOT true. GM (and the others) completely forgot what a "nice" small car was... To GM a small car was a "penalty box" that you had to drive because you lost your job or your ex-wife got the "real" car in the settlement. To this day GM still doesn't get the small car... and they REALLY don't get the high-end small car... ALL of GM's small cars lack CRITICAL options that make them competitive... wrong engines, 4 speed auto transmissions, no manual, no NAV, no climate control, etc etc etc. GM's market share problems are a DIRECT result of ignoring this market. That, and ignoring the familly sedan market too. And the sport coupes, and the minivan, and the highend luxury sedan. and hybrids. etc etc etc..
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
  • EV-Guy I would care more about the Detroit downtown core. Who else would possibly be able to occupy this space? GM bought this complex - correct? If they can't fill it, how do they find tenants that can? Is the plan to just tear it down and sell to developers?
  • EBFlex Demand is so high for EVs they are having to lay people off. Layoffs are the ultimate sign of an rapidly expanding market.
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