Of course, that’s complete horseshit. You can no more reduce a “cool car” to a formula than you can pick a hit song by analyzing the notes. Certainly, if you’re looking for mainstream success, both car and song needs a “hook” or two and must work within a certain prescribed range (price, length). But it’s hard to take any survey on cool cars seriously when it’s conducted by people who push pencils for a living, based on a poll of “1,006 participants aged 17 to 28… randomly drawn from a panel of individuals who agreed to participate in online surveys.” Anyway, here goes nothing: “Deloitte’s survey discovered that the majority of Gen Y respondents felt a vehicle reflects a person’s style, status and values, and the factors named most often as among the top three reasons that a vehicle is cool were exterior styling, affordability and being environmentally friendly. Among survey respondents, 44 percent said exterior styling was the most important factor in selecting a vehicle, 40 percent said affordability and 35 percent said environmentally friendly. These statistics are important as they represent an opportunity for auto manufacturers and suppliers to be creative and turn their new business models into customized programs tailored to reach this diverse market.” See what I mean?
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