Sales is one of the few professions where employees must maintain a positive attitude– no matter what. John Candy’s curtain ring sales in the movie “Planes, Trains and Automobiles” exemplifies this “never say die even when you’re dying” job requirement. Arthur Miller’s “Death of a Salesman” is the excruciatingly pathetic flip-side. MLive gives us sample of latter day unfettered optimism. “‘Traffic started picking up with the announcement that GM had the loan money,’ said Bob Johnson, new car sales manager at McDonald Pontiac, Cadillac, GMC Truck, 5155 State in Saginaw Township. ‘Then they came back with the GMAC rates. People are starting to loosen their belts.'” ML pauses for a quick reality check: “The Detroit automakers are trying to weather the biggest automobile sales slump in more than 26 years. Forecasts for December range near 10 million and actual sales could prove the lowest since August 1982.” And then we’re off for another spin around fantasyland. “Savvy buyers know the kind of deals available, said Rob Roy, news car sales manager at Draper Chevrolet, Dodge, Toyota, 4200 Bay in Saginaw Township. ‘They’re aware of the incentives,’ he said. ‘But it doesn’t matter what brought them in. Business has been good since (Dec.) 26th.'” For which part of the biz, Bob? Chevrolet, Dodge, Toyota or all three? Not specified. More of the same after the jump, plus doom and gloom and things go boom– in Bloomberg’s blog!
“You can feel a significant shift in the last couple of weeks,” [Tad Veremis, new car manager at Martin Chevrolet, 8800 Gratiot in Thomas Township] said.
For the past two days, customer traffic at Suski Chevrolet Buick, 8700 Main in Birch Run, was unusually brisk, said Brad Goldman, new car sales manager. Still, sales this month do not compare to December 2007, one of the dealership’s best sales months.
“We’re not breaking any records, but we’re staying strong,” he said.
Restoring consumer confidence is key, said Craig Lang, new sales manager for Garber Chevrolet in Midland.
December sales are down about 50 percent from December 2007, but are up from November at the dealership, he said.”
Meanwhile, back on planet earth, Bloomberg reports “Auto sales tumbled more than 25 percent each month since September as the credit crunch reduced access to loans and consumer confidence fell amid a weakening economy. With demand for large pickup trucks and sport-utility vehicles damped earlier this year by record fuel prices, analysts expect an annual total of slightly more than 13 million autos, the fewest in 16 years.
“Consumers are scared,” said Erich Merkle, an auto analyst in Grand Rapids, Michigan, for consulting firm Crowe Horwath LLP. “People that are going to be laid off won’t be buying cars, and even those that are working are likely delaying purchases.”