Question Of The Day: Any Aston Or Lotus Evora?

Edward Niedermeyer
by Edward Niedermeyer

We gave Bond actor Daniel Craig a pass when he turned down the free Aston Martin of his choice as a perk for his silver screen Aston pimping. After all, London is one of the least driver-friendly city in the developed world, and as Craig put it “I live in London and it doesn’t make sense to drive an Aston Martin there. I’ve nowhere to park it.” And we bought his line, citing our own Adrian Imonti’s maxim that “driving in London just for fun is as sensible as rollerblading on the autobahn.” But, while we were defending Craig from the editorial assault of no less an authority than Pistonheads, 007 apparently went off the reservation and placed an order for a new Lotus Evora (while Aston burns). According to eGMCartech, Daniel Craig has joined half the celebrities on earth who are getting in line for the mid-engined 2+2. Other takers? London Mayor (and congestion charge slayer) Boris Johnson, Top Gear UK presenters Richard Hammond and James May, Craig;s Bond predecessor Pierce Brosnan, Jay Leno, Jamiroquai’s Jay Kay, supermodel Jodie Kidd, Beyoncé Knowles, Dave Grőhl, Kelly Rowland, George Clooney, Kevin Spacey, Patrick Dempsey and J-Lo. So this is clearly the “it” car of 2009, and apparently parking in London isn’t as big a deal as we thought. But wouldn’t you rather have an Aston for free?

Edward Niedermeyer
Edward Niedermeyer

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  • David C. Holzman David C. Holzman on Dec 01, 2008

    Save Eeyore!

  • Robert Schwartz Robert Schwartz on Dec 01, 2008

    Just got back from London. Inside zone 1, the traffic proceeds at less than walking pace. The only way to get around that is faster than walking is the tube (subway to you yanks). OTOH, I'll bet Mr. Craig, who bears a strong resemblance to Russian strong man Vladimir Putin, can afford a weekend place in the country now.

  • Willman Willman on Dec 01, 2008

    If Aston would foot the bill for my Insurance + Garaging + Maintenance, sure I'll take a V8 Vantage. Otherwise, in any mildly realistic world, I'd take an out-of-warranty used Elise as my weekend car and do most of the maintenance myself. ~$35k used + TCO factors sounds much more doable.

  • Iamwho2k Iamwho2k on Dec 01, 2008

    This is one of the reasons I avoid People Magazine like the plague. I could care less what celebrities drive. Or think. Or dress. Or have divorced. Or... ad nauseum. I should add that Daniel Craig makes a fine Bond, but who cares what he drives (or crashes) in real life. Even if it was an Aston employee who crashed the DBS, right?

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