Ford, Lincoln and Mercury dealers reported total sales of 118,818 units this November, down 30 percent compared to a year ago. Ford’s spin on the news is that “estimated industry-wide sales” were down 35 percent, meaning Ford actually gained market share. But let’s look at the reality. The Ford nameplate is down 18.5 percent, with only the Fusion and Focus (+.9 percent, and +15.7 percent respectively) increasing sales compared to a year ago. Even the all-new F150 is down 25.4 percent. Lincoln is down 19.1 percent, and Mercury is down 28.5 percent, as neither brand has a single model that sold better than November of last year. Volvo is down 29.7 percent, with only the C70 enjoying a bump in sales compared to a year ago (+27 percent). Looking at the raw numbers, it’s hard to get too down on Ford’s PR flacks for trying to find something positive in this mess.
Find Reviews by Make: