With Chrysler going on what may be a permanent Christmas vacation, things aren’t going good at all round Auburn Hills way. Especially with the Cerburian masters busy sweating the GMAC situation. Automotive News [sub] communicates the urgency of the situation the only way it knows: by extolling how much more necessary this makes a bailout. But you won’t learn much by reading the rhetorical flailings of bailout-backing legislators. No, to get the real skinny on how bad things are you need a good old-fashioned racing metaphor from Dodge Motorsports director Mike Accavitti. “We are going to throttle back,” he tells Automotive News [sub]. “We have to reduce our spend. We have to get our expenses in line with our revenues.” Madness. And what of the literally hundreds of people who buy Avengers because of their epic oval exploits? “NASCAR is not exempt from anything else that we do to market and promote vehicles,” reveals Accavitti, who says Chrysler has plans to cut its NASCAR spending by more than 30 percent next year. Not too shabby for a company that’s literally at death’s door. Honda, Subaru and Suzuki ditched high-profile racing programs this year due to declining sales. And they all plan on staying open past December without receiving government aid. What’s wrong with this picture?
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