Nobody should be too surprised that Avengers aren’t selling particular well in Britain. Relaunching the Dodge brand a year ago hasn’t exactly paid off for Chrysler. But at least now they’re getting some media play from it… although not the good kind. Autosavant reports that Dodge is rapidly becoming a joke famous in Old Blighty for offering its butched-up Sebring sibling at literally half of its MSRP. In all fairness, the deal was offered at retailer website Broadspeed.com, and apparently Chrysler is actually unhappy about the development. After all, the the British list price for a fully-loaded Avenger 2.4 SXT was already low for its class at $28,700. Broadspeed’s $14,200 deal on the same car did work, however (if only at the expense of Chrysler’s little remaining dignity), as the entire inventory sold out. Autosavant does note that “rumours suggest the dealers who supplied the cars did so without the consent of an angry Chrysler UK, which is currently expensively promoting another Dodge, the Journey, in prime-time TV commercials.” On the other hand, at least the Avengers are gone now, rapidly depreciating in the hands of British bargain-seekers who will likely be derided in the thoroughfare for their choice in vehicles. And we’re left to guess at just how low Chrysler (or their dealers) will stoop next.
Find Reviews by Make: