Pre-Review: 2009 Ford F-150

Justin Berkowitz
by Justin Berkowitz

This week, I went to Detroit on an all-expenses-paid junket extravaganza, where I drove the snot out of the new Ford F-150. What I took away from the experience, in addition to the F-150 (full review tomorrow) is twofold. First, Ford may have seriously lucked out on the 2009 F-150, because rather than focusing on peak horsepower, or acceleration, or size of wheels, or bling, or whatever else, it’s as though they’ve designed the truck pretty much directly for commercial users and heavy haulers. The people that actually need pickup trucks. Also known as “the only people that are going to continue buying pickup trucks in the forseeable future.” The F-150 performed extremely well in the proving grounds testing (Why wouldn’t it? Though I really liked the Chevy Silverado as well). Secondly, I’m not a fan of the Toyota Tundra. I drove it back to back with the Chevy Silverado, F-150, and Dodge Ram. The Tundra performed embarrassingly: TTAC has put in a call to Toyota to see if they want some kind of rebuttal.





Justin Berkowitz
Justin Berkowitz

Immensely bored law student. I've also got 3 dogs.

More by Justin Berkowitz

Comments
Join the conversation
2 of 28 comments
  • Tdoyle Tdoyle on Oct 17, 2008

    As the current owner of an '05 F150, the problem is that it really isn't THAT much different looking than mine. Much of the same sheetmetal with the same door and roof stamping with an fairly fugly-front and non-descript rear. It isn't enough to make me trade...

  • Justin Berkowitz Justin Berkowitz on Oct 17, 2008

    @tdoyle: They'll give you $2000 if you do want to trade it. Owner loyalty, or something.

  • Zipper69 So, my '94 Ranger doesn't cut it?
  • GregLocock Since fixed interval servicing costs per km or mile are dwarfed by any other line item except tires and batteries, I think you are barking up the wrong tree, for new vehicle owners at least.
  • Theflyersfan Excellent dealer - 2 years scheduled maintenance included from the dealer (not Mazda) as part of the deal. One warranty repair - a bolt had to be tightened in the exhaust system. Only out of pocket were the winter tires and a couple of seasons of paying to get them swapped on and off. So about $1000 for the tires, $80 for each tire swap and that's it.
  • EBFlex You can smell the desperation.
  • Safeblonde MSRP and dealer markup are two different things. That price is a fiction.
Next