As Farago pointed out in his latest General Motors Death Watch, Automotive News [AN, sub] has suddenly decided enough is enough. The currently moribund U.S. new car (truck?) market is about to rebound. Excellent! I was getting tired of berating Motown for its unsustainable optimism. So, what are the facts that underpin scribe Richard Trout’s faith in the immediate future? “Heavy incentives on pickups and SUVs, combined with gasoline prices that are down about 40 cents a gallon from the July peak, may help the Detroit 3 and Toyota Motor Corp. shore up sagging U.S. sales.” Yes, OK, they “may.” But where’s the evidence they will? In fact, Trout relies entirely on GM’s spinmeistery. “But GM executives found some cause for encouragement in sales of the Chevrolet Silverado and GMC Sierra pickups and the giant Tahoe and Yukon SUVs. The big light trucks had their best months of the year, stoked no doubt by GM employee pricing incentives that whacked thousands off sticker prices.” Folks, not to belabor the point that RF made so eloquently, this is not what responsible adults call journalism.
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