I know that's waaaay too easy a headline, but how else would you describe this ad for the Ford Flex, launched this weekend? The TV spot gives the crossover a SteadyCamaroscopy and a 360-degree website spin (or eight) to the tune of the song "Son gonna rise" by Citizen Cope. So the unique selling point is… style. I mean it must be, as there's no strapline revealing its Unique Selling Point, no voiceover announcing its arrival, no nothin'. Ah, but there's another ad [click here]. This one touts the Flex as an "agile, 24mpg crossover," then proclaims– both in narrative and in mescaline-tinged imagery– its drug-like ability to warp-your mind. "Suddenly, everything looks a little different." In fact, "Discover Flex" is as trippy a tagline as I've heard in some time. Like, wow Scoob.
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