Mercedes Buys Pacifica Design Studio From Chrysler
It turns out that Chrysler does have assets worth selling. Automotive News (sub) reports that Mercedes has agreed to purchase Chrysler's recently-shuttered Pacifica design center in Carlsbad, California. The 35k square foot building was listed at $7.3m, but with neither side commenting on the terms of the sale, one has to assume that Mercedes (once again) took advantage of its erstwhile partner. Mercedes already has a design studio some 51 miles away, in Irvine CA. At less than half the size of Pacifica, the Irvine design studio will likely merge into the newly acquired building, although Stuttgart is staying mum on the topic for now. Pacifica was responsible for some of Chrysler's most successful designs, from the 300 to the Challenger, from the Plymouth Prowler to the eponymous Pacifica. Of course they also designed the Dodge Intrepid and the Jeep Compass, so… maybe it's not a huge loss after all.
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" Of course they also designed the Dodge Intrepid and the Jeep Compass, so…" Bah..those were probably designed by summer interns.
"Pacifica was responsible for some of Chrysler's most successful designs, from the 300 to the Challenger, from the Plymouth Prowler to the eponymous Pacifica." Really, the building designed cars, wow! That must be one of those top secret artificial intelligence projects.
Why is it so hard to sense sarcasm? Maybe I should use the /sarcasm tag in my posts. (If anyone is a regular reader here you know how I feel about Dumbler and their "merger of equals" with Chrysler and also how I feel about Dieter (aka Dr. Z, but really Mr. Hyde)).
windswords...my apologies. But sarcasm can be difficult to detect over the internet.