Blogging is a crazy game.The sheer size of the internet means you can always get more traffic, and the best way to do so is to spark a little controversy, however unintentionally. [Ed: words to live by.] Take Secretary of Transportation Mary Peters' new blog fastlane.dot.gov, for example. In Ms Peters' rush to create "a true on-line community," she didn't realize the name "Fastlane" has already been taken by GM, no less. While it's great to see government and industry competing rather than colluding, you'd think that Peters could have had an intern do a quick Google search for "fastlane blog." As Ms. Peters says "If I'm going to insist on twenty-first century solutions for our transportation system, I better communicate in a twenty-first century way!" As of writing, GM has yet to take umbrage. As keen observers of FoMoCo's thetruthabouttrucks.com, we'll be content to enjoy the unfolding controversy from an editorial distance.
2 Comments on “US Secretary of Transportation Jacks GM’s “Fastlane” Blog...”
Back to TopLeave a Reply
You must be logged in to post a comment.
You can also login using Facebook Connect.
Fastlane isthe name of our Massachusetts toll transponder system, which goes back to the beginning of the decade, I think. I doubt Massachusetts has heard from GM, and somehow I don’t think Mary Peters will, either.
“you can always get more traffic, and the best way to do so is to spark a little controversy”
That goes for ttac too … more QOTDs, please!