By on March 4, 2008

scirroco.jpgIn news sure to disappoint the stateside fanboys who've waited decades for a replacement to Vee-Dub's Corrado, Wolfsburg announced that the new Portuguese-built Scirocco coupe will not be coming to the U.S. According to Bloomberg (the news agency, not the Mayor of NYC, although he owns the news agency), VW's sales and marketing chief Detlef Wittig told reporters at the Geneva Auto Show that "this car would fit the U.S. market but at the current exchange rate we wouldn't make any money." The currency differential combined with VWs ambitious plans for an American resurgence (1m units per year or… less!) have led the Porsche-controlled company to look at sites for a new American manufacturing plant. (Wittig said VW should be done with its tax break hunt search by June of this year.) No word on whether the Scirocco embargo is part of a scheme to get coupe-loving 20-somethings to buy more savings bonds to prop up the free-falling dollar. But we doubt it.

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9 Comments on “Weak Dollar Means No U.S. VW Scirocco...”


  • avatar
    Orian

    Even without the exchange rates this thing will be overpriced like the Corrado was, which is a shame.

  • avatar
    Megan Benoit

    I don’t get it. VW already has two three-door hatches available here (that people insist are overpriced), why add another one? They wouldn’t make money on it, and it would cannibalize GTI and Rabbit sales. I’m not surprised to see them make this decision at all.

  • avatar
    NICKNICK

    Megan Benoit–

    The problem I have is that the Rabbit is pedestrian, and the GTI is fugly.

    What’s wrong with cannibalizing sales? Instead of selling 20,000 GTIs you sell 15,000 GTIs and 5,000 Sciroccos and still make $1,000 each. AND you get a better looking car out there to build cred among the unwashed masses.

    OR make it a 2.0T AWD car with TT Quattro bits if you want differentiation.

    I guess i don’t really care. It would probably cost $28K and still be FWD. For that money, i’ll just buy another Legacy GT and have a faster car with AWD

  • avatar
    BTEFan

    “this car would fit the U.S. market but at the current exchange rate we wouldn’t make any money.”

    Its a strange argument to use to deny the North American market the Scirocco. The GTIs are made in Wolfsburg, Germany and the Eos is made in the same Portuguese plant where the Scirocco will come from. Both countries are Eurozone countries and both come into North America. So, they somehow don’t experience exchange rate woes?

    I don’t understand but I suppose there is a reason…

  • avatar
    Busbodger

    Send “knock-down” kits to the USA for the new factory to assemble here. Surely they could make ‘em cheaper. Or send the parts to Mexico. Or the former Soviet-bloc countries. C’mon they can do it if they want to.

    FWIW I agree the current GTI is fugly. Am selling my Cabrio to bring my two older VWs to the road sooner. Plan to look at a new(er) VW after that or an Opel -er, Saturn. Maybe then the VWs will be easier on my eyes.

  • avatar
    oblioh

    I guess we in the United States will just have to wait for the Alfa Romeo Brera in late 2009, from which VW seems to have copied (and not deftly I might add) in the Scirocco’s A-Pillar rearward (not to mention the blatantly cribbed-from-Peugeot nose). Besides the Alfa looks sooooooo much better.

  • avatar
    brokenteeth

    BTEFan,

    I believe that Volkswagen is taking a huge loss on nearly all of the European-made vehicles it sells in the USA right now.

    Even though VW is taking a loss, selling here is strategically important in the short term to ensure a presence and share of the market, otherwise the planned US comeback will be impossible.

    Besides being a money-loser, Scirocco probably wouldn’t even do that much volume. The “hot-hatch” market is minor, and there is obvious overlap with the GTI

  • avatar
    Paul Niedermeyer

    oblio: I guess we in the United States will just have to wait for the Alfa Romeo Brera in late 2009

    Your wait will be interminable, because the (current) Brea isn’t coming ever, and I have increasing doubts whether Alfa will come at all, because of the exchange rate. They’re in business to make money (hopefully), and not enter a market knowing upfront their going to lose a bundle on every car they sell.

  • avatar
    Howler

    The Eos is a much more interesting car, looks good on the road at least. The Sirocco is a loser. Ask any non car nut in the USA and they’ll have a negative reaction to the word Sirocco. If the car was interesting enough to turn that around I’d say bring it over, otherwise don’t bother.

    I’ll wait to see if the Audi/KTM Elise wannabe makes it over here. BTW what a burn to Lotus. Does Audi really need to cut into every car makers game? I suppose they need something with high mpg to balance out the lineup, thats just sad imo.


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