At a special session for bloggers– accessed by TTAC after RF's personal appeal to Maximum Bob– GM Car Czar Bob Lutz said he's "given up on a thirty-thousand dollar Volt." In fact, even priced closer to $40k "we're not going to make a dime on the Volt for years." Lutz dismissed any concerns about profitability, labelling the electric – gas hybrid "an eco-flagship." The new pricing strategy: a tax credit or rebate to get the consumer's out-of-pocket expenses in the "lower thirties." While millionaire bankers and movie stars have flocked to the Prius for its earth-saving cred, the real reason for its strong sales numbers: the price starts in the low twenties. So Lutz' dream– that consumers will pay $35k+ for a grocery-getting Volt– seems a little… futuristic.
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