"Tesla Starts Full-Scale Production!" "Stop the Presses, The Tesla Factory is Cranking" "Tesla Begins 'Regular' Production of Roadsters" Reading the ever-credulous press, you'd be forgiven for thinking investors who've been waiting two years for their $98k battery-powered Roadster will have one in their garage in the next few weeks. Not so fast (literally). First, we await independent confirmation that Tesla hit the "start" button on the production line. Second, there's many a slip between the cup and the lip. We await the first customer delivery (real customers, not Tesla execs). And third, by its own admission, Tesla will build Roadsters at the rate of "one or two per week." On Tesla's blog, CEO Ze'ev Drori stated his employer would gradually ramp-up production, heading for "over 100 Roadsters per month early next year." Ignoring the existence of the REVA, the ZAP Xebra and several million golf carts, Drori also proudly proclaims "the Tesla Roadster is the only zero emission electric vehicle in production today." At least the Tesla hype factory is [still] in full swing.
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