Farago said it might never happen, but it did: Tata's bought Land Rover and Jaguar. Bloomberg says the announcement will come tomorrow morning, perhaps even before the NYSE opens for the day. Tata has purchased Land Rover and Jaguar for $2.65 billion, or about the cost of dinner for four people at a pub in London. As we've said all along, the best English high tea in the world isn't served in England; it's in Hong Kong and India. So 150 years after flooding China with so much opium that the Chinese government started two wars with England to get it to stop, Chinese businesses bought what remained of Rover. Now the Indians are having their turn, as Indian industrial giant Tata (recently in the news for selling the cheapest new automobile in the world), have completed the deal to buy the former crown jewels of the British automotive manufacturing industry, Jaguar and Land Rover. Ford purchased Jaguar in 1990 for $2.5 billion and Land Rover in 2000 for $2.73 billion, making this a multi-billion dollar loss even if they hadn't been operating the companies for a total of 25 business years. Here's to hoping for a brighter future for these storied companies.
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