Even though they don't have one hybrid or E85-compatible vehicle (or customer) on the showroom floor, Saab wants you to know they're eco-friendly. GM announced today that Saab is launching the "Pure BioPower Eco Clothing Collection." At an "exclusive pre-New York Auto Show party," the erstwhile Swedish brand trotted-out the 9-X Hybrid concept, "designed to reflect the priorities of youthful customers seeking progressive looks, responsible performance and high-tech communications in a fun-to-drive package." Yes, well, how about Saab's new line of "100 percent ecological/organic cotton" clothing? The apparel features buttons made from the Coroso Nut ("its harvest leaves the rain forest untouched"). If that wasn't enough (and for me, it is), Saab also announced they're donating $40k to the Earth Pledge FutureFashion Initiative. This salve the conscience of the sweat-shop fashionistas org "promotes renewable, reusable and organic materials and methods." A noble goal, indeed. If you don't want Saab clothes (to wash in Bio-Power detergent), you can "help the non-profit organization with an exciting program to be announced at a later date." Will it be before May? That's when Saab's "first collection" will be available at saabexpressions.com. The line forms… somewhere else.
11 Comments on “Saab Targets Eco-Fashionistas with… T-Shirts...”
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Wow, finally a Saab product that isn’t actually a rebadged second-teir GM product!
Saab wouldn’t need this sort of stuff if they’d stuck to their roots.
Did somebody say something about clothing? I was too busy checking out the model in the photo.
Saab.. the car company I want to like, but just can’t, ever since GM’s involvement.
Couldn’t agree more with the first two comments made here.
Hey Saab: Less talk, more car-related action. Kthnxbye.
Works for me. Because when I think Green, I definitely think of high revving, high content, premium fuel swigging turbocharged machines that are “born” from the most wasteful machines out there: Jets.
Riiiiight.
I don’t see no “buttons made from the Coroso Nut” on that blonde. What would really save the planet is no clothing at all.. if you ask me.
David, I think that’s the point of the GM Deathwatch.
Per Gillbrand must be rotating, and he isn’t even dead yet. He had wonderful, eco-friendly engines ready and set to go — in the damn mid-90′s!!!
They donated 40k? What, they skipped lunch all week?
If being eco friendly involves Swedish blondes, like the one in the photo, sporting clothes that use less fabric count me in.
I have a suggestion: TTAC should always use that image or similar images featuring scantily clad Scandinavian women whenever they run a story about Saab.
Hmmmmmmmmmm…are those tops on the SAAB girls bio degradable ?
Eco friendly huh?
How can you tell a 2000 SAAB from a 2008?