The U.S. automotive industry's '07 retail sales stats are in, and the Detroit Free Press pronounces Ford the biggest loser. The Blue Oval Boyz' share of the American new car market sank from 15.1 percent in 2006 to 14.2 percent last year. As the Freep's Sarah H. Webster points out, that's better than the '06 decline: a two percentage point drop. But she also notes (further down in the piece) that "Ford's decline, though, is also noteworthy as Ford's incentives, as estimated by Autodata Corp., a private firm in Woodcliff Lake, N.J., remain among the highest in the industry. Ford offered an average of $4,001 in discounts on its cars and trucks last year." We also learn that Chrysler and GM's market share held steady, Toyota lost a fraction of a percentage point and the Big 2.8's combined share of the U.S. market dropped a full percentage point. Heading into a down market, it remains to be seen if the truck-heavy domestics can hold the line.
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