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Your Guide to the Superbowl of Auto Ads
by
Justin Berkowitz
(IC: employee)
Published: January 31st, 2008
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Do you like violent land acquisition games? You're in luck! And we even know the ad schedule for this weekend's Bowl of Superness; the playbook leaked out onto the net (was it secret to begin with?). Not surprisingly– considering the perks (Percs?) bestowed upon the top brass funding the athletic endeavor– the auto industry will be attempting to divert you from the salsa. The cost for 30-seconds of your (and a billion of your friends') time: $2.7m. Or less. Here's the run down.
First Quarter:
Second quarter:
Third Quarter:
Fourth Quarter:
[See the rundown here. TTAC will provide post-game Audi ad analysis on Monday]
Published January 31st, 2008 8:11 AM
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- Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
- Slavuta Nissan + profitability = cheap crap
- ToolGuy Why would they change the grille?
- Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
- ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
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BabyM: Yup, I remember those.
First Quarter: New Audi ad defines luxury, but does the car? Like 1000's of ads that have gone before it...this ad will be forgotten before the remote is turned off. Second Quarter: GM introduces new hybrids...yawn. Halftime: With the world watching, former Ford prez Petersen tries to come up with an answer to a question once asked by a reporter: "If Quality is Job 1, what is Job 2?" Just like before, he stands there...dumbfounded. Third Quarter: Tata Motors asks 70 million viewers to respond to a poll on whether they should buy Jaguar & Land Rover from Ford..or not. Fourth Quarter: Cars.com spends mega-bucks for an ad on how to find useful info on their site. Good Luck.