By on December 31, 2007 says Porsche's on-again/off-again cute-ute is on again. And if further diluting the Porsche sportscar ethos with a mini-Cayenne isn't bad enough, the aspiring VW owner has trademarked the Roxster name– meaning it'll show up on something eventually. (We would have gone for Paprika.) The newest anti-Porsche will be based on the upcoming Audi Q5, ostensibly to do battle with the BMW X3. Wait… isn't that what the Q5 is supposed to do? Anyway, the photochopped speculation on its appearance in the link shows something that looks like a cross between a Cayenne and a RAV-4. It's not due for at least two more years. Here's hoping Porsche's brass will use that time to come to their senses before they're forced (by whom we're not saying) to commit Hara-kiri with a Porsche Design Chroma Type 301 kitchen knife.

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8 Comments on “Porsche Green Lights Cute Ute. Again....”

  • avatar

    I’m hoping they kill it for the name alone. Roxter sounds like Scooby-Doo trying to say “Boxter”.

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    I thought I read that the Cayenne is Porsche’s best-seller worldwide, and almost tied with the 911 in the US.

    CUV’s (and sedans?) are the future of Porsche. Sad, isn’t it?

  • avatar

    Another SUV?

    This is REALLY gonna help them meet US fuel economy and EU co2 regulations.

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    thalter: your Scooby Doo reference made my day. Thanks! (Glad I wasn’t drinking coffee at the time.)

    As for names, I like Cumin or Coriander better than Paprika. Actually, I’m really liking Cumin with all the wordplay possibilities.

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    I don’t like SUVs much, but I don’t blame Porsche for doing this. The market for two door sporting cars is small and shrinking. I remember in my childhood that the successful doctors and lawyers often drove sports cars or at least coupes to work … now very few of them do so.

  • avatar

    Scooby Dooooo!

    Roxter. If I like it, I might buy one. If not, no.

    Now, for some reason I need a snack.

  • avatar
    Steven Lang

    They should have Scooby as their spokesdog….

    Well maybe they should have two actually. Mario Andretti can answer questions from a rather rotund lady named “SUV Sally”. When she asks where she can put her 64 oz. big gulp, Mario Andretti can pull up the mother of all cupholders that would sit right along side the ‘manumatic’.

    Am I the only one who thinks these vehicles need to lose about 700 to 1000 pounds? Geez, these things make Volvo 240’s and Mercedes W124 Wagons look like ultraslims.

    It’s sad when the ‘slim down’ vehicle du jour is nearly as heavy as a mid-1990’s Town Car.

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