By on December 7, 2007

0_61_050307_playmate.jpgPlayboy and the Mazda MX-5 in the "2008 SCCA Playboy Mazda MX-5 Cup" race series. Hmmm. And there I was thinking that Playboy was all about ultra-expensive (or at least highly refined) European sports sedans, or at least something big, brutish and heavy on the testosterone. Unless they get actual Playboy bunnies to race the ultimate chick car (sorry guys, I know how great they are to drive), I can't really see the brand intersect. In the official press release, Jim Jordan, Mazda NA's [really] Alternative Marketing Manager, gave it a go. “This is a great way for us to grow the series and reach an audience of enthusiasts who may not have had the chance to see an MX-5 Cup race in person." They didn't have a chance to see the racing because it didn't have the T&A factor? How does that work? Never mind. Playboy's Vice President and Publisher Lou Mohn knows what's what. "“We look forward to putting all of Playboy’s brand assets into high gear to leverage this initiative and reach racing enthusiasts and Playboy fans alike.” In other words, we're going to give this sucker some good old-fashioned (i.e. pneumatic breasts and bleach blond hair) sex appeal. I dunno. Think it''ll work?

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