By on September 14, 2007

jeremy-clarkson.jpgI'd love to produce a TTAC TV program. Can you imagine? Now, try to imagine a network that accepts automotive advertising putting us on the air. It behooves fans of Top Gear to remember that the program is a BBC production. In other words, it's aired on a non-commercial channel funded by a mandatory TV tax that's enforced by roving cat loony TV detector vans. There's no way the egomaniacal Mr. Clarkson could bully his co-hosts and pontificate on the crapitude of crap cars (or the sexual pleasures of fast ones) with such ill-mannered, bombastic, no-holds-barred abandon if his cart and pony show aired on American commercial TV. Realistically, the only U.S. media outlet that could/would air a TTAC TV show would be PBS or one of the paid cable channels. While we're ready to go on our end, I'm not actively pursuing such a venture. No time. Which reminds me: we're looking for an intern. No pay, lots of responsibilities, work from home. Applicants must suffer from at least mild auto-related OCD and have a basic command of the English language as she is spoke. Drop an email to robert.farago@thetruthaboutcars.com. Oh and no major ego issues please. That's my purview. 

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15 Comments on “Daily Podcast: Jeremy Clarkson Need Not Apply...”


  • avatar
    AuricTech

    There’s always YouTube….

  • avatar

    e-mail sent…

  • avatar
    philbailey

    Jealousy will get you everywhere.

  • avatar
    James2

    MotorWeek is on PBS and they kiss as much butt as anyone else. Every car is a good car as far as the show is concerned. The show really should be called Motor”Weak” as the format is completely outdated and lame.

  • avatar
    dimitris

    Independent from advertising revenue, and therefore free from ass-kissing pressures, does not imply non-commercial.

    If HBO’s Time-Warner masters are too fond of their other channels’ car ad revenue to let you do your thing, what about iTunes? Or a YouTube deal? Or Amazon Unbox? Or Netflix?

  • avatar
    MartinNr5

    Not to defend Clarkson or anything but it’s the very fact that he is a pompous ass that everybody loves to hate that is part of Top Gears success.

    Granted, without Hammond and May to counterbalance him it would have been horrible but IMNHO the combination works really well. And, AFAICT, Clarkson does know a lot about cars.

    His biggest flaw – besides his personality – is that pretty much every new supercar is the best car on earth. Sure, he rips into one or two of them, but for the most part I find that Hammond or May are the ones down to earth.

    As for a TTAC show – I’d love to see it and I second the YouTube idea. It’s all about self-publishing these days.

    A slick and interesting show that isn’t a copy of one of the bigger car shows (Top Gear et al) as far as the format goes would most likely get a strong following on the Internet. Especially since TTAC only lives on the net anyhow.

    If you get enough viewers you can always use those numbers to convince a TV network to host you.

    I’ve been meaning to do the exact same thing here in Sweden, only focusing on american muscle cars, but old man Lackoftime stepped in and prevented it.

    Best of luck with whatever route you choose to go!

  • avatar
    philbailey

    The Gods’ Garage section on Motorweak is pretty lame too!

    If you want to see real ass kissing try watching the Canadian show Motoring200X. Except for limey road tester who tries to be truthful, the rest is one long commercial. Especially the first ten minutes.

  • avatar
    shaker

    I think if you can further establish the TTAC “brand”, and keep it pure to its purpose and mission, you’ll actually stand a chance on the Internet — Unfortunately, PBS has to be PC across the board, so no TWAT awards (fun stuff) and such. Motor Week is pure entertainment, and their few criticisms are subliminal at best, but I like cars, and it’s the only player in (this) town.

  • avatar

    Video podcasts are getting popular as well.

  • avatar
    Martin Schwoerer

    Actually, Clarkson would be perfect. He is financially independant and is allergic to any censureship attempts. Being political, his anti-Americanism is superficial, I think, as well.

    Top Gear is not to be copied but they do make a profit, since they are entertaining and cut through industry BS. Just like TTAC is and should be — just on a different level.

  • avatar

    A two man team with a pro-sumer camcorder trying out a variety of cars might do well in terms of advertising online. At Youtube resolution it might be enough to get the kick-the-tires virtually.

  • avatar
    hal

    I will take FifthGear any day over TopGear.
    TopGear has degenerated into a smugfest focused on the presenters rather than the cars. I am so tired of the lame stunts, boring celebrity ina boring car and Clarkson rants, it has become light entertainment with cars rather than a car show.
    FifthGear has fantastic no BS car reviews (with some of the presenters that made TopGear great) and is on advertising supported TV (channel5) with a fraction of the BBC’s budget. So you won’t see 3 idiots driving across the South baiting rednecks or racing scuba divers down the Thames but you will see some good car reviews.
    http://www.youtube.com/results?search_query=%22fifth+gear%22&search=Search

  • avatar
    Austin Greene

    Notwithstanding its progress beyond testing cars for the presence of radial tires, and nerd to the power of 2 Craig Singhaus, Motorweek certainly has passed its best before date. I submit for your consideration the overweight midget Pat Goss and your simply overweight host John Davis. Both appear to be preparing for mitosis.

    If TTAC were to do its own video magazine I suggest a video podcast. As well, I suggest getting someone who knows how to refuel a vehicle to carryout the requisite on camera X chromosome duties. Anqoinette Crosby this is not you. Perhaps the unbelievably named Canadian car thingy Dagmar Midcap e.g. http://www.youtube.com/watch?v=upa3rEUDVx8&mode=related&search=

  • avatar
    MartinNr5

    @hal: While Fifth Gear has it’s upsidaes – I especially like Tom and Jason – the rest of the show is not much to write home about.

    Although Vicki can drive like there’s no tomorrow she’s a decent TV presenter at best and let’s not get started on Tiff (he seems just as ego as Clarkson only on a different level).

    As for presentation it’s quite obvious that Fifth Gear is trying to mimic Top gear without really knowing what it is that makes Top Gear very beautiful and interesting. The latest season of Fifth Gear is especially obnoxious as they’ve gone even more “MTV” with shakycams and very rapid cuts.

    If TTAC should do a TV show it’d be silly to try and mimic Top Gears presentation – as they do have a very talented production team. It would be wise to learn from them though – they don’t have millions of viewers all over the world for nothing.

    As the Internet is very international I think you’d have to make sure that the “local” connections are kept to a minimum. The entire world knows who George Bush is but we migh not be equally familiar with a sunday morning cartoon character.

    You’d also have to focus on simple yet effective production methods. Apply the KISS method to the entire production. No fancy shots, no fancy editing, no fancy graphics.

    This might sound boring but if you instead focus on in-depth content that is well executed the presentation would be “excused”.

    Seeing as you’ve already admitted that you don’t have the time to do this you need to focus on shorter shows as well, perhaps only 10 minutes. There’s a golden rule for production that I can’t recall off the top of my head but it’s something along the lines of “1 minute of footage takes 1 hour to produce”.

    As a final note I’d like to urge you to educated yourself and your co-workers in proper use of camera and microphone techniques so that you not only get a high quality throughout all your section but an even quality. Invest in decent equipment as well – it shows in the end.

  • avatar

    philbailey – Motoring 200x.. What a joke of a show featuring Canada’s #1 auto industry lackey Jim K. Followed closely by Driving Television.

    Perhaps the lemonaid show is a closer model.. local TV station, no ads just sponsors.


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