Robin Chase has the answer to America's car pooling conundrum: Facebook. BusinessWeek reports that the Cambridge, Massachusetts-based founder of Zipcar is introducing GoLoco.org, a social networking-based service within Facebook designed to match potential riders and drivers. For those who are worried about the prospect of sharing a car with a total stranger they only know from an on-line conversation, GoLoco.org promises that "checks and balances are in place to make the system as safe as possible." Beyond registering on Facebook, GoLoco users must record a voice clip that tells the planet what they ate for breakfast that day. How knowing a complete stranger's culinary preferences makes them more trustworthy isn't exactly clear, but hopefully GoLoco's name won't ring true for the creepy guy sharing your ride on his way to Spahn's movie ranch.
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