King of Prussia Mall, outside Philly. At the "Chevy Court," most people clock the static displays, follow Dionne Warwick's advice and walk on by. The Chevy Store– easily mistaken for a NASCAR shop– contains a last gen Vue and Silverado, a Cobalt SS and a Z06. Shoppers can buy car models, t-shirts, hats and other bow tie-branded chazerai. The full time assistant's AWOL. I ask the temp if the truck on display is a GMT-800 or -900. He shrugs his shoulders; he's a "Ford guy." I take an online survey. Afterwards, I win a Chevy key ring via a free scratch card. Apparently, 200 people per day wander into the store. I ask Mr. Ford if they generate any vehicle sales. One customer was set to buy a 'Vette, saw the Z06 and decided to upgrade. A lady ogles a pickup truck. She's driving a Honda Odyssey. Her teenage son is due to inherit his father's Civic. Dad's next vehicle? "Probably another Honda." I can only imagine what this Chevy store costs, plus the public display area, plus the signage.
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