As previously reported, Chrysler's new task masters are getting tough in their efforts to cull the automaker's 3700 member U.S. dealer network. After excluding under-performing Chrysler stores from the company's dealer-only used car auctions, Sales Suit Steven Landry has sent 173 dealers formal notification that they have to increase sales in six months or else (i.e. lose their franchise). Hang on. That's not it. "We're not going after any dealers to get rid of them," Steven Landry told The Detroit Free Press. "The notes that we sent out say that you are under-performing by a very high degree compared to other dealers in your market, and we'd like them to improve their performance." The question is: how? Surely providing dealers with vehicles people want to buy is the best way to improve their performance. Surely putting so much pressure on the dealers that they cut corners, screw customers and sully Chrysler's name for decades to come is the worst possible solution. Oh wait. Private equity firms don't think long term. Right. Carry on.
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