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By on May 25, 2007

hummerh2.jpgWas the Hummer brand really born four years ago? The Army-inspired H2 now occupies a fading mindspace. It’s a relic from a time when America’s foreign policy problems were out there, somewhere. When gasoline was like Gatorade: a cheap, endless commodity that hydrated the hopes and dreams of a nation. Post-911, post-Katrina, post-Iraq, the H2 somehow remains. But not for long. According to our spies, GM has slated the gas-gargling mondo-SUV for termination. What’s THAT all about?

By on May 24, 2007

toronado1.jpgOf all of GM’s domestic brands, Oldsmobile most accurately represents everything that went wrong with GM’s divisional structure. Historically the most innovative GM division, its twilight years were spent pathetically proclaiming “This is not your father’s Oldsmobile.” Olds rode a roller-coaster in the sales charts, hitting glorious peaks before its final, fatal free-fall. But the tragedy of Olds is that it could have been the instrument of GM’s redemption.

By on May 23, 2007

x08bu_en066.jpgWhen better cars are built, Buick will build them. Meanwhile, they’re building CUV’s. Huh? An automotive brand whose lack of identity has kept it on life support for well over a decade wants a piece of a vehicular genre that’s a little bit of this, a little bit of that, and nothing in particular. GM’s willingness– make that “eagerness”– to throw Buick a CUV-shaped, badge-engineered bone demonstrates the corporate mothership’s abject and ongoing inability to devise a coherent plan to resuscitate its “damaged” (i.e. terminal) Buick brand. What is it with these guys?

By on May 23, 2007

65_gto.jpgGrand Prix, GTO, Firebird, LeMans, Catalina 2+2, Bonneville. The names evoke automotive magic— provided you were an enthusiast between six and sixty during the ‘60’s. For today’s pistonheads, these storied names; indeed, the entire Pontiac brand has lost its adrenal association. Even the drop-dead gorgeous Solstice can’t rescue a marque now known for budget-priced, badge-engineered mediocrity. Pontiac’s fall from grace may not be the worst (best?) example of GM’s branding cataclysm, but it’s one of the most emotive.

By on May 22, 2007

chevrolet490.jpgDuring the American car industry’s formative years, entrepreneurs started car companies left and right, jostling for quick profits and market share. Flint Rock native William Durant had a meta vision: agglomerate the best of the new automakers to create an empire called General Motors. This he did, through endless charm and clever financing. But Durant gambled too much too often, and lost control of his brainchild. The Chevrolet brand was born out of wedlock, to fund Billy Durant’s comeback.

By on May 22, 2007

ractingcarpot.jpgYou heeded our call. You nominated the cars you considered the best of the best. Without fear or favor, TTAC’s tenacious tribe of telic keyboard tappers selected twenty vehicles from your list of over a hundred superlative automobiles. You voted for 10 of them, creating our first annual Ten Best Automobiles. The voting was often extremely close, but the end result was never in doubt: a selection of ten automobiles that any self-respecting motorist would be proud to own, and delighted to drive. Ladies and gentlemen, raise your tea mugs as I present to you: TTAC’s Ten Best for 2007.

By on May 21, 2007

cadillacv16.jpgImagine a different GM from today’s confused and embattled automaker. A General Motors where each division has a clear and coherent brand, universally known and recognized by automotive consumers. Where each division’s image and related price range is unique, without overlap. Where each division is the dominant brand– or at least highly competitive– in its respective market segment. Welcome to General Motors circa 1930.

By on May 21, 2007

2007ls_460l_13.jpgMy wife struggles with two automotive tasks: finding her destination and maneuvering the car into a parking space. (Locating a parking space is another issue, but why make her sound any more spatially challenged than she is?) The only voice my wife follows without question emanates from her car’s navigation system. So, issue number one sorted. Until now, she has endured her parking problem by opting for garages or HUGE spots. When she heard about the Lexus LS’ new automated parking system, she sent me to the dealer to check it out.

By on May 20, 2007

bolero2.jpgNine countries in the world have nuclear weapons. Oddly enough, that’s the same number of nations that design and build their own cars from scratch. The two accomplishments don’t have all that much in common, except that the former may indicate just how much scientific and engineering prowess the latter requires. India is one of a handful of states on both lists. The West tends not to think too much about the country’s carmakers because the world’s largest democracy has spent the last 50 years making cars for India, and India alone. That’s changing. Fast.

By on May 19, 2007

newlook.jpgIt was the mother of all drifts. Forty feet behind me, the back of the passenger bus was coming around fast, threatening to wipe out a block’s worth of cars parked across the street. By the time I caught the first slide, I had overcompensated. My arms were a whirling dervish on the giant steering wheel, flying back and forth, until the bus straightened out. No need to stop for coffee THAT day; I was wide awake on a triple-shot of adrenalin.

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