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By on May 31, 2007

legacygt_front.jpgLet’s face it: Subaru isn’t known for building physically attractive automobiles. Their products are the automotive equivalent of the “butter face” girl: everything is great “but her” face. Fortunately, the new Legacy GT (LGT) avoids the brand’s heavy-handed airplane-inspired refreshes, or the new Tribeca’s po-faced Pacifica pandering. The Legacy GT’s not-so-B9 makeover puts the model in prime position for the legions of more mature automotive enthusiasts desperately seeking Subie. 

By on May 31, 2007

muletrader.jpgThe American Automobile Association recently calculated the average cost of driving a car. News flash: your automobile is devouring your children’s college fund to the tune of 52.2 cents per mile. Multiply that number by 15k miles and decades of driving, and automotive ownership costs make Ivy League tuition seem like a bargain. Thankfully, you can lower your cost of ownership (of the car) with three strategies. Each one will put a nice six figure dent back into your savings account, and a big fat smile on your face whenever you turn the key. 

By on May 30, 2007

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The Aerio was supposed to be Suzuki’s Corolla-beater. Born in ’01, refreshed in ’04, the Aerio is one of the few cars that can make a Corolla look sexy. While Suzuki’s website assures us “one thing is for sure about the Aerio: it really stands out in a crowd,” one thing’s for sure: it really doesn’t. The Aerio’s sheetmetal is so deeply and completely plain that Top Gear used it as a beast of burden for its ‘Star in a Reasonably Priced Car’ segment. And now it's a lame duck waddling into the history books. How should we remember this entry level captive import?

By on May 29, 2007

scorpiohuh.jpgOnce upon a time, American stage magicians would assume Indian-sounding names, don turbans and claim to have mastered the mysteries of the Indian subcontinent. Automaker Mahindra & Mahindra (M&M) looks set to revive the country’s rep for astonishing feats. While industry pundits are busy anticipating Chinese automotive exports, M&M are about to sell their products stateside, preparing to enter America’s value-for-money, entry-level market. Will it be magic or a massacre?

By on May 29, 2007

vwscirocco.jpgDuring one of my first job interviews, the HR guy threw me a curve ball. How do you define quality? The question stopped me cold. I’d just read Zen and the Art of Motorcycle Maintenance, in which the main character went insane trying to answer that same question. I don’t remember what I said, but thus began a long-term intellectual exploration. I know this website has tried to define this seemingly nebulous term many times, but here’s what I’ve been thinking.

By on May 28, 2007

front-mountain.jpgIn Europe, BMW’s expanding model line-up has transformed the German automaker’s brand perception from the pistonhead’s prerogative to the arriviste’s wheels of choice. While the mighty M3 continues to rival Porsche’s 911 for street cred, and the previous gen M5 is still considered the Mack Daddy of sports sedans, BMW’s move into SUV’s and mass market motors has wounded its perceived pedigree. Is the hatchback-style, entry-level 1-Series another case of brand defilement, or is it a look back to classic small BMW’s like the 2002?

By on May 27, 2007

caddy16.jpgThere is no greater symbol of GM’s branding woes than Cadillac. During its formative years, the marque’s products stood at the pinnacle of automotive excellence. As The Grateful Dead would say, what a long strange trip it’s been: from coachbuilder to maharajahs to supplier of Chevrolet clones to America’s mid-market motorists. In a world of $30k Rolex watches and $500 wine, Cadillac no longer deserves to be called a luxury brand. Its failure epitomizes all that went wrong with GM’s branding.

By on May 26, 2007

vermont-cops.jpgWhen it comes to police roadblocks designed to catch drunk drivers, the public is conflicted . On one hand, there are plenty of people who believe that any anti-drunk driving law enforcement practice that saves even one life is fully justifiable. On the other hand, many Americans consider a police roadblock a quasi-fascist police tactic: an unconstitutional violation of their legal right to travel without facing [what they consider to be] indiscriminate search and seizure. Guess which way the American Beverage Association (ABI) comes down on the issue.

By on May 26, 2007

van.jpgI followed the old maxim: “go west young man” to its ultimate conclusion: the California beach. I guess I missed an exit. I was looking for an opportunity to start a career. What I found instead was the clothing-optional Black’s Beach near San Diego. After spending two months watching pelicans skimming the waves and hang-gliders surfing the breeze off the cliff tops, I had a great tan. But I was broke. So for the last time in my life (fingers crossed), I defaulted to driving for a living.

By on May 25, 2007

1938-buick-y-job-courtesy-seriouswheelscom.jpgBuick was the special child in the GM family: the beautiful and temperamental second-oldest daughter that somehow always got the most attention from Daddy. Sure, oldest daughter Caddy got to wear the family jewels and formal gowns, but Buick was lavished with style. Whether it was Harley Earl or Bill Mitchell, GM’s top stylists always blessed Buick with their best efforts. For decades, Buick was maintained in the style to which she had become accustomed, and remained America’s fashion-conscious upscale buyers’ wheels of choice. And then, not.

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