"Arguably in every parameter that you can look at, the Toyota Production System is the finest product system in the world for designing and manufacturing products. They make products that people want and they do it with less resources and less time than anybody in the world. They're a magical machine." Not my words, but those of Alan Mulally, now charged with pulling a carmaker out of the swamp marshes of Fordor. Like Alan, I admire Toyota’s manufacturing processes, quality control and after-sales. But I also know their weakness…
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Surrounded by four competing sedans, the Nissan Sentra looks like a hippopotamus amongst a pack of grinning velociraptors. It’s as if the old model went on a Haagen-Daz bender after having its heart broken by a Renault Megane LE (Lothario Edition). And talk about late to the party. If you’re young, stylish and sporty-ish, you buy a Mazda3. If you’re young, stylish, play too much X-Box and want a handbrake like a photon torpedo release, you buy a Honda Civic. And if you’re a veteran of the Crimean War or your personality’s been surgically removed, you buy a Toyota Corolla. So what does the Sentra bring to the small car party?
In Friday’s interview with Automotive News (AN), Rick Wagoner snapped. When confronted with the fact that Toyota is set to overtake GM as the world’s largest automaker, the CEO stopped making sense and started talking to himself. “I can't argue that if you keep drawing the trend lines, your conclusion is correct. Is it inevitable? No. No it's not inevitable. If Toyota passes us, I guess they pass us. Do I like it? No. Am I willing to take us off our plan or to sacrifice our profitability or the implementation of our marketing strategy here? No, I'm not willing to do that. If we're going to stay ahead, we're going to stay ahead doing it the right way and a sustainable way."
Soccer Moms who adopted fossil-feasting truck-based SUVs for their parental duties know the truth: the genre is falling from fashion faster than Sony’s PS2. Style-conscious sprog schleppers now want a spacious rug-rat mover that doesn’t drain tanker trucks or scream mommy-van. For them, crossovers are The Next Big Thing. They’re eyeing vehicles like the new Saturn Outlook, the first of GM’s all-new Lambda platform-based crossovers (the GMC Acadia and Buick Enclave are set to follow). The Outlook replaces the TWAT-winning Relay minivan– which isn’t exactly a tough act to follow. Still, will the Outlook break a leg?
As a six-year-old growing up in the rich farmlands of northern Illinois, I spent my days playing in the creeks that meandered along and across Flansberg and Orangeville roads. One day, I was ambling home when a thunderous roar jolted me from my reverie. A black car came out of the curve behind me and sped past. The passenger waved. Convinced that I’d seen not one but two ghosts (restless souls at that), I ran home.
The sex industry has a motto: if you don't get it, it's not for you. Never mind all those activities involving non-reproductive bodily fluids, military fatigues and/or extra-legal restraining orders, I don't get hookers. I'm not saying I don't understand why other people employ prostitutes, and I'm not saying I've never paid for sex (and not in that "one way or another" sense). But if I had done so, I am saying I probably would have found it an incredibly unsatisfying experience. (Can you imagine the tortuous language OJ Simpson must use in his non-confessional confessional?) Same goes for rental cars.
Colin Chapman and the Lotus team defined F1 in the 1960’s. His mid-engined Lotus 25 and 49 pioneered new ground in the F1 technical world, bringing GP car layout near to its current standard. When Chapman fitted his 49B with bodywork designed to produce aerodynamic downforce, he brought F1 its most fundamental step forward. The idea, however, was not a stroke of genius from a man who had undoubtedly experienced many such epiphanies. It was the culmination of a concept developed over 40 years or more or automotive development in general, and racing in specific.
Americans never demanded whale blubber. They simply wanted to light their homes. When a better means to the same end came along– a cheaper, safer and more effective energy delivery system (that didn’t require long, dangerous voyages and a Hellish rendering process)- they said ‘pardon me, be right back,’ and never returned. By the same token, Americans don’t demand imported oil or inefficient cars. They want a certain standard of performance. The two concepts just happened to be joined at the hip– at the moment. But that needn’t be so.
Imagine an alternate reality where General Motors operates state-of-the-art factories with flexible manufacturing systems allowing production of vehicles with different platforms on the same production line. Where they operate with a lean manufacturing philosophy that encompasses purchasing, logistics, manufacturing, sales and quality management. Where they use non-union labor to keep costs down and profits up, avoiding the legacy costs unions bring to the table. Where sales are up more than thirty percent. Huān yíng guāng lín to China.
Dearly beloved, we are gathered here to honor the Acura RSX, whose life was cut short by overlapping products and muddled brand identity. Since 2002, this, the US version of the fourth generation Honda Integra, has enjoyed strong consumer support and numerous awards from erstwhile auto critics, including two consecutive year’s on Car and Driver’s 10Best list. But we are not here to debate the value of ad-sponsored gongs or mourn the passing of a beloved automobile. We are here to celebrate a life well lived.



Recent Comments
ajla - XK-E
Derek Kreindler - Zero, they are keeping their fan pages but pulling banner ads
JaySeis - Yeah! This is Amerika! Where we roll up our sleeves and the Gov. builds/does one big thing (The Fifty, A-bomb, Moon walking, Interstates, insert your fav and yell...
doctor olds - These Toyotas are all built on the same platform: Lexus RX 330; Toyota Avalon, Camry, Camry Hybrid, Sienna, Venza
ranwhenparked - This is a tough one. The mid 60s were something of a golden age for GTs, so you really...
supersleuth - 10K oil changes (of plain old 5W-20 dino oil)are exactly what my Fit’s maintenance minder calls for. The car still runs like new at over...
28-cars-later - Preaching to the choir.
geeber - FreedMike: Obviously, the first program is a mixed bag – weak borrowers are weak borrowers no matter how you slice it, but as far as I’m...
Educator(of teachers)Dan - Corvette is the obvious choice. :)
tonyola - How about a first-year Olds Toronado? Yeah, it’s big and thirsty but that wasn’t a...