By on October 18, 2006

07fordedgecrossover_7931jp.jpgThe Chicago Mercantile Exchange just announced that it is merging with the Chicago Board of Trade Company to create a “juggernaught” in the world derivatives market. These markets allow farmers to hedge their bets, insuring their crop at a given price for a future harvest. Automakers have no such luck. They pour billions of dollars into developing a product and gamble that it will succeed in the market place. Recent Death Watchee Ford has made such a gamble with its new crossover vehicle, the Edge. Some say it must sell, or FoMoCo will bust out. Ford’s betting the proverbial farm on red. But is the Edge a sure thing?

Looks-wise, the answer is maybe. Sporting a grill that would make Chad Johnson jealous, the Edge is as all up in your face as any vehicle on the road. The Edge even goes a step farther than the similarly blingtastic Fusion grinning with a huger chrome three-bar snout and wrap-round jeweled lights. The side view is a mish-mash of Nissan CUV’s past, with the front quarter panel aping Infiniti’s FX and everything from the A-pillar back looking very Murano, albeit with a touch of Acura MDX thrown in fo’ flavor. The rear is my favorite angle, subtlety working the best bits of family DNA (think Focus). The mean-looking trucklette rides on mirrored 18” wheels, attempting to tell all who see that even though the SUV is dead, it’s not.

07fordedgecuv_07.jpgThe Edge’s interior is the biggest surprise; most pieces are straight up binnage (door handles and locks from the Mustang, waterfall jacked from the Freestyle), yet they are elegantly presented and surrounded with better-than-Ford-Average plastics. Marketing speak told tales of how the interior aesthetics were modeled after an urban loft. Never mind the fanciful rationalization, just color me pleased.

The seats are from Mazda’s CX-7. While they feel hopelessly out of place in a harder riding CUV, they are comfortable and appropriate here. The killer app: the Edge's epic front sunroof and rear moonroof, separated by only a foot of fabric. Both are best enjoyed from the cozy, reclining rear seats. Those who follow cars shows know that for more than a decade, manufacturers have been threatening to release a modestly priced ride with an all-glass top. Ford (nearly) delivers.

07fordedgecuv_15.jpgAs the Edge sits on the same CD3 platform as the fine-handling Ford Fusion (a stretched and widened Mazda 6 platform), one would expect sporting pretensions if not outright sportiness. Ford apparently agrees with Frank Zappa that America is great because of our collective ignorance. The ride has been softened and frankly dulled. I’m not disagreeing with Ford or Frank; leaving the Edge tuned like a Zoom-Zoomer would only exacerbate our aching collective backs. On highways and suburban byways, where all Edges will live 99% of their easygoing lives, the ride is competent, compliant and downright pleasant. It is only on swooping, challenging back roads — where Ford’s PR wing elected to turn us loose — that ride sloppiness and handling limitations became apparent, and quick.

Luckily, the brakes are the same awesome stoppers found on the CX-7. The nanny is a hard mistress as she actually applied the brakes under full acceleration. Enthusiasts and wannabe enthusiasts might balk, but I guarantee the Edge will never dog Ford with Explorer-style rollover headlines. Besides, you can switch it off.

07fordedgecrossover_7887jp.jpgThe go-pedal is connected to the new Duratec 3.5L 60-degree V6 found in the Lincoln Zephyr, er, MKZ. The 265hp and 250lbs.-ft of torque is enough to adequately motivate the 4200+ pound lil’ brute. Again, enthusiasts can decry the lack of power all day long, but for what the Edge wants to be (and who it wants to sell itself to) the mill is just fine. I did, however, decry the lack of oomph to my Ford peeps and asked why there is no SVT/SHO/HO/V8 version available for alpha male soccer marms. My query was met with knowing smiles and disingenuous shrugs. You read it here first.

The six-speed automated cog-swapper– the mechanical fruit of a joint venture with GM– is a winner. Ford claims 24mpg for the AWD Edge on the highway, which is good for an angled two-ton brick (though they were suspiciously silent about the around town numbers). Best of all, kick-downs will let the engine blast up to the 6,250rpm redline before shifting. We like that.

But do we like the Edge? Ford’s marketers mentioned a mythical man named “Phil” at whom the Edge is allegedly aimed. He’s 31, childless, active and on the go. In other words, he’s me. And I ain’t buying. If I wanted to sit in a highchair, I’d grab a CX-7. However, Element-owning Boomers who are tired of cruising PT just might snap-up the Edge up in droves. Ford’s sure hoping the roulette wheel comes up as red as their recent financial statements. Or Blazing Copper Metallic, to be more exact.

[Ford provided Mr. Lieberman's airfare, transfers, accomodation, meals, beverages, the vehicle reviewed, insurance, taxes and a tank of gas.]

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77 Comments on “Ford Edge Review...”


  • avatar
    starlightmica

    From Ford’s web site: FWD EPA 18/25, AWD EPA 17/24. Numbers aren’t far off from other crossovers or minivans of similar weight. By contrast, the slightly lighter Freestyle with the smaller 3.0 and CVT is 20/27 FWD, 19/24 AWD.

    Jonny, does the Edge have what it takes to bring Ford back from the brink?

  • avatar
    BuzzDog

    The Edge looks promising, but all of this model proliferation makes it difficult to feel sorry for Ford (or GM, for that matter) as the “Deathwatch” articles tick off these companies’ supposed demise. Does Ford REALLY need an Edge AND an Escape AND a Freestyle? Granted, the sizes and capabilities are slightly different, but one has to wonder how incredible a vehicle could be produced if all of the resources were focused on one product, rather then three.

  • avatar

    “The side view is a mish-mash of Nissan CUV’s past, with the front quarter panel aping Infiniti’s FX and everything from the A-pillar back looking very Murano, albeit with a touch of Acura MDX thrown in fo’ flavor.”

    I appreciate the deconstruction, but I think you over-analyze. One glance at the Edge from any angle reveals the Edge to be unique. The overall shape is tight and self-contained and is probably will be a fave of industrial designers and automotive designers.

    I don’t know about the rest of this car, but from the looks of the exterior alone it is bold and different. More so than most any other car on the road anyway.

  • avatar
    phil

    it’s a nice looking car, but what’s with the lip on the rear bumper? makes it look like the car had been rear ended by a peterbilt.

    it won’t be the hit the Mustang was, and it won’t be Ford’s K car, but it will help. the lack of a 3rd row (which i find ridiculous but then i don’t have a team of rug rats) might be a negative in this market segment.

    i think they need to offer a killer warranty, better than Hyundai’s, to draw in buyers.

  • avatar
    a_d_y_a

    Hi Johnny,
    Why would you pick the CX7 over the Edge is the question that is unanswered in the article? Care to explain?

  • avatar
    Jonny Lieberman

    a_d_v_a: Sure — Size-wise, the Edge and the CX-7 are the same, though because of a different floor plan, you sit a bit higher in the Edge. According to evesdropping, the CX-7 sports the Mazda6 floorpan while the Edge uses the one from the upcoming Mazda CX-9. Confused? Good. The CX-7 is much sportier with a bombastic turbo, weighs less and costs less. Though, the Edge looks 1,502 times better has a better interior and that fricking ludacrously cool "Vistaroof." Still, for ME, engine and handling trump all. Which is why I wouldn't get an CUV.

  • avatar
    carlisimo

    For the childless? A vehicle that large?

    Wow.

  • avatar
    Ed S.

    The first wave of “3rd-Row” converts were burned bad by a feature that wasn’t usable as advertised (especially compared to the minivans most were coming from), and got in the way when you wanted the cargo space. Ford is smart to leave it out.

    The design has been toned down a bit too much for this segment. Other successful vehicles in this niche have more of an ‘edge’ to them to make them stand out from SUV’s of the same size. The Lexus RX, Murano, Element, and CX-7 all have some new (at the time, maybe) design element that made them stick out. This Ford does not. Ford is close to be sure, I just think they left the Edge in the rock-tumbler a bit too long.

    As for a V-8, didn’t Ford just kill developement of their V-8? Can the 4.6L fit in the edge? Maybe they are planning on upsizing the V-6 to closer to 4L like the new Nissan VQ, which is still sized at 3.5L but with significant room to grow.

  • avatar
    Jonny Lieberman

    As for a V8, or a high-output model — when I asked the Ford Boys, they quickly transformed from serious car-marketers to grinning children.

    Remember, these guys all live around Detroit. Which means they want cars that light up Woodward Ave. more than you do.

  • avatar
    Jonny Lieberman

    carlisimo:

    Phil is thinking about having children.

  • avatar
    watergapnomad

    The Edge looks like it has taken styling cues from the Fairlane concept…is there room for both?

  • avatar
    kaisen

    I’m guessing the hinted-at V8 option may be the previously-retired Yamaha (Taurus SHO) V8 that was revised for the XC90. In 4.4L XC90 trim it is good for 311 horsepower and 325 lb-ft, which would provide a nice increase in thrust from the new 3.5L V6. The Edge’s new 6 speed GM/Ford automatic is capable of handling the extra torque with no changes.

  • avatar
    dhathewa

    This alleged single guy, “Phil,” wants an “almostaminivan?” Pardon me, I meant to say… “crossover?” Why? Is he feeling left out when his married buds cruise around in their “almostaminivans?” Excuse me, I meant to say… “crossovers?”

    This vehicle is a good example of why I like Ford. They do have new product. They do stretch to do new things. Over on the TWAT nominations, I’ve seen the Five Hundred come up as a nominee but I actually like that vehicle, it has clean lines and good interior room. Ford builds a real hybrid. GM is same-old, same-old all the time.

    The Edge is an attractive vehicle. A very attractive vehicle. I particularly like the dual-sun/moon-roof option (I’ve ridden in vehicles equipped with those and they give riding in the car a whole new dimension). I believe Liebermann when he’s singing its praises and I acknowledge the shortcomings he mention them but no vehicle is perfect.

    But I’m not buying one. I figure its primary competition are things like the Rav4 and I’d rather have the Rav.

    The Edge is 25% heavier than the Rav4 and several inches larger in length and width. Spec for spec, the Rav4 is a winner. Better fuel economy, w-a-a-y better performance, better turning radius and, in spite of the Edge’s edge is mass and volume, the Rav4 is the same, better or very close in every interior dimension and capacity. The Rav4 can do 7 passengers (if two are Hobbitts, I suppose). The only standout area for the Edge is its 33% larger gas tank and, with that weight penatly, it’s apparently going to need it. The Rav4 MSRPs for less (although Ford may do givebacks that give the Edge the advantage).

    The vehicle weight bothers me quite a bit. I’m a repeat Toyota buyer. I find 4-cylinder Camry performance to be perfectly satisfactory. Whenever I see that Ford or GM has brought out a new vehicle, I look for the 4-cylinder option. When I saw that the Edge is standard with a six, I thought, “Why no economical 4?” The answer, as usual, and as with the Impala, is in the weight. At 4000lbs curb weight, it requires 250 hp to move adequately. When they finally admit them, it’s EPA city numbers are going to be poor.

    Now, Ford may think the Edge is aimed at some mythical guy named “Phil” but I would hope they’re aiming cars at me and they aren’t going to win me over with cars that aren’t engineered to squeeze maximum interior space and performance out of the package.

  • avatar
    watergapnomad

    Now, Ford may think the Edge is aimed at some mythical guy named “Phil” but I would hope they’re aiming cars at me and they aren’t going to win me over with cars that aren’t engineered to squeeze maximum interior space and performance out of the package.

    What’s the bigger market for any auto manufacturer, the enthusiast that seeks performance/handling above all else, or the everyday driver that pegs performance several steps down on the ladder? Most drivers don’t concern themselves with 0-60, 60-0, or 1/4 mi. times, or slalom speeds and lateral grip.

  • avatar
    New2LA

    I still think the jury’s out on this one. I’m sure FoMoCo can easily sell 150,000 of these things each year (especially the first year) which will help, but at the end of the day, don’t the pleasant, innoffensive lines of this car look kind of bland? That’s why I can’t wait to see one in person to see how true that is. Because if Ford just built another “equal to” car that doesn’t really surpass any of the competition in terms of style, quality or dynamics, then what incentives are going to bring people in the door en masse? What will convince people they need this instead of a Honda?

  • avatar
    jazbo123

    Hopefully. Ford is aiming a little higher than “perfectly satisfactory”. Or “appliance”.

  • avatar
    kaisen

    What will convince people they need this instead of a Honda?

    What Honda? The CRV is smaller, with no V6 option, and the Pilot is a big truck. The Edge spilts the middle so I would think it may find a home, even to Honda intenders.

  • avatar
    dean

    God, I love marketers. Phil should buy himself a WRX wagon. It will be easier to get the mountain bike on the roof rack, it will hold just as many kids, and it goes like hell.

    I actually like the Edge, though. Very nice looking, and a reasonably attractive interior. If I was in the market for an overweight, tall station wagon it would be on my list. Alas, I already have a Forester, and will probably have it for another ten years.

  • avatar
    Jonny Lieberman

    New2LA:

    Interesting.

    In the Hyper-active Copper Metalic Sunfire Double-Scream paint, the car is anything but bland.

    However, in Acura MDX Gray, it does turn invisible.

    I thought the Edge looked pretty sharp in black, though. Black and Chrome always looks good, however.

  • avatar
    guyincognito

    I think the styling of this car is a huge step up for Ford. When you look at the uber-vanilla Fusion/500/Freestyle designs that have come out lately, this thing is downright extreme. This will help Ford’s image and will meet target sales #’s, if at the expense of other Ford vehicles aka Escape. If Ford could just create a vehicle at least as good as this in every segment and update them regularly, they could just pull out of the mess they’re in.

  • avatar
    radimus

    Does Ford REALLY need an Edge AND an Escape AND a Freestyle? Granted, the sizes and capabilities are slightly different, but one has to wonder how incredible a vehicle could be produced if all of the resources were focused on one product, rather then three.

    Well, Buzzdog, I guess they figure if Toyota can do that why can’t they?

    Freestyle is pointed straight at customers who need a minivan but don’t want to be seen in one. It’s also the stand-in for the Taurus wagon when it goes away since its styled like the Five Hundred. Edge is kind of like the wagon version of the Fusion but kicked up a few notches. Escape is pointed at people who are too poor for an Explorer or want an “real” SUV with better gas mileage.

  • avatar
    BimmerHead

    Johnny –
    As far as I can tell ‘donks’ are cars, not wheels.

    As for the Edge, I can say that it looks infinitely better than a freestyle. Otherwise, I can’t get too excited about it.

    Ford has so many market segments rotting on the vine, it’s hard to understand why they want to try to get into what is already a crowded CUV market. I’m a little older (35) than the target market, and I already have a couple young kids, but I am so over the SUV/CUV thing I could puke.

  • avatar
    Sajeev Mehta

    Ed S.: the 4.6L is a huge motor, open the hood of a 1995-2002 Continental and see how well it works in FWD applications. The 4.4L Volvo-Taurus motor probably won’t work either. Not to mention the heads/intake are licensed by Yamaha, its likely an expensive motor to mass-produce.

    As for a V8, or a high-output model — when I asked the Ford Boys, they quickly transformed from serious car-marketers to grinning children.

    We gotta find out if that direct-injected, twin turbocharged Duratec V6 is actually gonna happen. If it really makes 350+hp with no problems, that’s gonna scream.

    Well, it sounds like a nice ride. Hopefully the Escape’s days are numbered, Ford has too many cute utes. If they put this much effort in their cars, they wouldn’t be on Death Watch.

  • avatar
    nutbags

    Johny: I am very pleased to hear your positive review of this product. Too bad they have not hit the dealers yet. We just replace my wife’s Highlander with a Morono uhhh.. Murano. Well that gives them 3 years to make improvements and fix problems. Hopefully they last that long.

  • avatar
    Cowbell

    My name is not “phil”, but I’m definitely considering buying this. I’m 27, married, don’t have kids yet but hoping, and make enough money to reasonably buy any car under 50,000.

    Personally (I hope I don’t get too much crap for this) I like the CUV things. RAV4, Murano, CX-7, Santa Fe, and now the Edge are all good looking vehicles in my mind; and I want the ability to load some big things in my vehicle yet still get decent gas mileage.

    Sure I don’t NEED an CUV. I can get almost all the same utility from a big station wagon. I also don’t NEED a TV, but I’ve got three of them in my house. It’s naive to think people should only own what they need. If that were true, we’d all be living in one room huts without entertainment of any kind.

    I personally just think station wagons look dorky. It could just be my age and the resulting association with wagons, but that’s what I think. I guess I could sum it up by saying station wagons are like fanny packs: sure they’re usefully, but they both look lame.

    This is just my opinion. Please don’t take this as an attack on people who own/like station wagons. I also love Neil Diamond music, so I’m not saying I’m the arbiter of cool, it’s just this car buyer’s opinion.

  • avatar
    Steve_S

    It’s not a bold move but it appears to be a competent one; granted its 3 years late. This competes with the CX-7, Murano, and to some extent the new Rav 4. It’s adequate and I would have looked at it as well as the CX-7 three years ago when I bought my Murano. It should sell well for Ford but they need to kill the Freestyle and downsize the Escape to not have these three compete with each other.

    As far as marketing this to a 31 year old single male? Are they stupid? The market for this is white collar youngish married couples starting a family or already with a small family as well as baby boomers. 30 something single guys will usually fall into the rugged outdoor types so a Wrangler or maybe an FJ or the sport types with 2 seaters, coupes or sport sedans. Granted you have a mix (knew a guy in his 20’s that just loved Bonnevilles – don’t ask me why), some early 30’s are probably in a 3 series or a variety of other vehicles but most will not want a crossover I’m thinking. I sure as hell would never have gotten one if I wasn’t starting a family.

    This may also capture some people downgrading from larger vehicles although its hard to go small if you are used to big.

  • avatar
    Steve_S

    Nutbags:
    The Murano is an excellent vehicle; I’d be surprised if the Edge wound up being better. Just don’t expect to tow very much or go off road with it. I had one for three years and it was very good to me.

  • avatar
    kaisen

    I’m also concerned about the lack of third-row seats. If it only seats five, why would Phil need something as big? Dean offered the WRX wagon, and there are quite a few other small-utility/sport-wagons that appeal to the sporty and utilitarian characteristics Phil might aspire to.

    GM’s new Outlook/Acadia/Enclave does have a spacious third row (not just for hobbits), WAY more room, a similar curb weight, a similar 275hp 3.6L, the same 6 spd auto, and the same fuel economy ratings.

    A direct-inject Duratec 35 should be able to put down 300-320hp numbers without forced induction. The GM 3.6L hi-feature SIDI (direct inject) due out in the 2008 Cadillac CTS is ~315hp (85hp/L) and the 2.0L SIDI turbo (SKY Redline/Solstice GXP) is good for 260hp (130hp/L) which would put a 3.5L twin-turbo direct-inject in the 450hp range in equal tune. I can tell you that the 2.0 turbo is not at the bleeding edge and GM’s 100,000 mile warranty is proof.

    Direct injection is a great development

  • avatar
    Jonny Lieberman

    Just to clarify Phil a bit more.

    He’s thinking about getting married, is maybe already married, could be gay (and dating Dave), but attached. Kids are in the cards but not the immediate future.

    Just to clarify the market a bit — Ford feels that the CUV segment is where the growth in passenger cars is at. Looking at Cowbell’s comments above, they might be right.

    Car-based utes sold as well as dirt-hauler based utes for the first time.

    It was actually quite like a General Patton speech. “We’ve got the right product, in the right market at the right time in history.”

  • avatar
    Jonny Lieberman

    I think the “lack” of 7-seats will actually help the Edge much more than hurt it.

    I think 3rd-rows should be confined to mini-vans and Suburbans.

    I think a lot of things.

  • avatar
    Sajeev Mehta

    JL: I used to think that too, but the RAV4’s third row is actually a decent kiddie hauler. (the front two rows of seats adjusted forward accordingly)

    Course, the 3rd row in the Explorer and Freestyle is pretty nice, nice enough to upsell to a customer who frequently needs to carry extra passengers. The Edge should be fine with two rows.

  • avatar
    JSForbes

    Jonny, I think you mean “dub”, a “donk” is a tricked out car with huge wheels.

    Looks nice, maybe my father (50s) has been looking forward to these.

  • avatar
    rainmarin

    “It is only on swooping, challenging back roads — where Ford’s PR wing elected to turn us loose — that ride sloppiness and handling limitations became apparent, and quick.”

    Jonny,

    I live in Marin and am familiar with those roads on and around Mt. Tam where the Ford folks let you run the Edge. In fairness to FoMoCo, the number of cars you could drive up there that would leave you with a sh*t eating grin at the end is pretty limited, wouldn’t you say? Maybe they were hoping the pretty vistas would make up for the handling shortcomings?

    Rainmarin

  • avatar
    Hutton

    “We’ve got the right product, in the right market at the right time in history.”

    CUV’s are what’s now. If Ford wants to succeed, they needs what’s next.

    Ford is late to this segment, but they are acting like they invented the market with this Edge and it’s eventual platform siblings. I mean, I guess they had the freestyle… but it’s not like they realized they had it.

    The “Crossover” market will suffer the same fate as all the other trucksters for parents in “parent-denile”. Cool for a minute until people realize they aren’t fooling anyone anymore.

    Wagon’s = mommy mobiles = not cool.
    Minivan’s = the new wagon = not cool.
    SUV’s = the new minivan = not cool.
    Crossovers = the new SUV = guess?

    Build a useful car that will stand the test of time, or build something bat-shit-crazy that can’t be pidgeonholed, instead of focusing on hitting the “hot” market segment.

  • avatar
    Jonny Lieberman

    rainmarin: There are way more than a handful of cars that would leave me looking like I just happily ate shit (what a weird expression).

    I can think of three, maybe four Ford products right off the top of my head.

    Trouble is, they all start with the letter Mazda.

  • avatar
    tms1999

    I think Phil is named Suzanne. She likes SUV (a la monster truck, Navigator or Tahoe) but she is also likes practicality. She will settle for a slightly smaller, slightly more efficient SUV-like vehicle. Like an Edge. Because it’s cute and a little more nimble.

    Suzanne is my wife. And she always wanted an SUV. In the end we bought a Murano, which looks and fells on paper quite like an Edge, softroading 250 hp 3.5Lv6 4,000 lbs. Same category, same idea, same purpose.

    Phil is driving an Acura RSX or a Mazda3.

  • avatar
    kaisen

    I can think of three, maybe four Ford products right off the top of my head.

    Trouble is, they all start with the letter Mazda.

    Hmmm…. how about the 550hp Ford GT or Mustang GT500?

  • avatar
    Jonny Lieberman

    Ford GT — out of production

    GT500 — initial tests (I spent about 30 minutes driving it around the hills) indicate no, but I was in the convertible, so… but the answer is, “probably not.”

  • avatar
    sammin

    2001 Escape owner, not by choice, car was a hand-me down.

    I was excited about the Edge, and am surprised they consider their target customer a single urban male, since I read an article a while back how the Edge interior was basically designed for fat people.

    With a wife and a kid, and maybe another one the way sometime, I will wait and look at the 08 Fairlane, which I would assume will be on the 07 auto show circuit.

  • avatar
    starlightmica

    3rd row in an Edge? Funny, if you played around with the pre-release Edge/MKX configurators, a 3rd row was listed as a possible option. And the Mazda CX-9, the Japanese triplet of the 3, does have a 3rd row in a relatively short space, so it’s certainly possible. Toyota did the same thing with the Highlander, retrofitting a 3rd row.

    Where does that leave the Freestyle? uh…

  • avatar
    Dave M.

    Hey Johny, Dave here. Just to let you know Phil and I broke up. My choice.

    Anyway, this is the 2nd TTAC Ford review that hasn’t shredded the vehicle (Mustang GT convertible being the 1st….). What’s up with that??!?

    Please to see this car may do all right. I think the styling does a great job straddling quietly competent and in-your-face. Remember your payment may end up taking 60 months, so you don’t want it to look too dated.

    Some of the comparisons given to this vehicle have their owns faults – blandness (Highlander), cheap materials (Equinox), funky dash depth (Murano, RX350)….I think if the quality is close to class leading Ford will have a huge hit.

    I hear all the “holier-than-thou” performance folks here shooting down the whole CUV class. While I’d love to buzz around in a Mazdaspeed6 wagon, at 6’3″ 190lbs many of the fun wagons don’t fit. Never mind decent legroom for my kids.

    The Edge, Element, RAV4 and numerous others, as competent people/material haulers, will be around for a while. In the Edge’s case, I just wish it weighed 500 lbs less.

  • avatar
    socsndaisy

    nice review JL. I havent seen the Edge in person but after driving the CX7 and owning a Tribute as the “other” garage space occupant, I am interested. As many crossovers as there are coming out, surprisingly few offer the right mix to make them truly stand out. The new mariner and Tribute look positively elf-like and rumor has that they will be decontented to make them less attractive and more price specific. This Edge, beleive it or not, may be just the ticket….if they keep the price in check.
    After owning a Mazdaspeed6, I missed the strong consistency and trailering ability of a V6 and for me, thats the dealbreaker on the CX7 when recently considering trading in the tribute. If this new 3.5L lives up to its billing, Ill pass on the CX7 and enjoy the hell out of that panoramic roof option. Couple questions though on the edge: Any trailering abilities mentioned? Does the rear glass open independent of the whole hatch (very useful feature)? and Finally, do they offer the keycard option from the CX7 withOUT the whole damn “$4K technology package”?

  • avatar
    bodayguy

    They want “Phil” to buy it because he’s a trend guy. If other people see “Phil” driving this, they’ll like the car, too.

    I fit a lot of the “Phil” description. And I think the CX-7 is better, but I’m not buying either. I have an old Jeep for hauling days.

    Thanks Ford.

  • avatar
    kaisen

    JL:

    You, nor TTAC, have ever tested the 500hp Supercharged GT500. You did test a regular GT convertible, but they aren’t exactly the same thing.

  • avatar
    pete

    I have to agree with tms1999, Phil is really female and likes being above the traffic.

    Present tense, she drives an RX300 and will only look at an Edge like thingy if they really smarten up the inside.

  • avatar
    Martin Albright

    Dave, you said:

    Anyway, this is the 2nd TTAC Ford review that hasn’t shredded the vehicle (Mustang GT convertible being the 1st….). What’s up with that??!?

    Did you miss Jonny’s rave review of the Freestyle?

    Carlismo, you said:

    For the childless? A vehicle that large?

    Wow.

    Just because people don’t have children doesn’t mean they don’t have friends. I’ve been driving a wagon for 3 years and before that I had a mid-sized SUV (Mitsubishi Montero) for over 7 years. And no kids, ever.

    Seriously, I think a glance back at recent history is in order. Ford neither invented nor was particularly noteworthy in the SUV business (Bronco, Bronco II) until they came out with the Explorer circa 1990. It was the right vehicle at the right time and they sold like earplugs at a Britny Spears concert for years. In fact, I would argue that you can date the rise of the SUV to the introduction of the Explorer – before then, SUVs were pretty much bought by off-road enthusiasts or people who lived in rural areas of snow belt states.

    So, it seems that Ford may intend this to be the ” Explorer” of this decade. Can it do it? I don’t know, but from appearances, this does appear to be a – dare I say it? – Bold Move.

  • avatar
    Jonny Lieberman

    Kaisen,

    I tested the GT500 Convertible. Heard the whir of the supercharger as I blasted around Malibu. Was curious to where the 500 horses got off to, etc.

    I just didn’t write about it, as I had about 15 minutes in the driver’s seat and 15 minutes as a passenger.

    However, I will be getting a GT500 shortly for a proper test.

    Anyhow, I’m well aware of the diffference between the GT and the GT500

  • avatar
    kaisen

    I hope you ‘right’ about it soon

  • avatar
    The Flexible Despot

    Memo to Cowbell and Phil: Anyone who has a problem with wagons owes it to themselves to:

    1. Go to your local Subaru store and test drive an Impreza wagon. This ain’t your father’s wagon.

    2. if you want a first class interior and can spring for the extra cost, then go next to your local Audi store and test drive an A3 wagon. Manual or formula one style gear shifting, whatever you prefer. Picture the family truckster that Chevy Chase as Clark Griswold drove the family around in National Lampoon’s Vacation movie. This ain’t it.

    3. Then test drive this Ford. I’ve done 1 and 2. They have alot to offer. Haven’t driven this “crossover” Ford. But it would have to beat the Subaru and Audi for me to consider it.

    Then again, I’ve got no use for an SUV or a “crossover”. To each his own.

  • avatar
    Steve_S

    Audi wagons are the best, I would have gone for a 2004 S4 Avant if they didn’t cost so much. V8 goodness, recaro seats and a manual, yum!

  • avatar
    PandaBear

    Don’t forget that Phil is also 200+lb (won’t fit comfortably in a WRX) and has a small penis (need a big SUV to compensate his self esteem).

  • avatar
    Jonny Lieberman

    PandaBear:

    I go about 220 lbs and fit perfectly in a WRX.

    My good mate and poker companion who is 6’5″ borrowed my car for a few days — he fit fine.

    I don’t think the Edge is for those who are very big and/or very small in certain places.

    Compared to say the Expidition we got ferried around in, the Edge is quite svelte.

  • avatar
    rtz

    Considering the price, it should really at least have either a V8 or be a hybrid. Way over priced for what it is(which isn’t all that much).

    What’s special about this vehicle and how and why should I be excited about it? Is there anyone in the world who’s job isn’t hanging on the success of this vehicle who is excited about it?

    Those are the questions Ford needs to ask themselves about all of their vehicles.

    I saw a new V6 Mustang today. Whoopdy do. Are we excited?

    I saw a mint Buick Grand National at a light yesterday. Huge Mickey Thompson Drag Radials in the back. He got about half way across the intersection before I could audibly hear his turbo spool up(indicates it was likely a larger then stock turbo considering the spool time and the sound level(loud)).

    Those cars were an absolute freak of nature. 3500 lbs, full frame, turbo V6, 200R4 trans…

    Stock, it ran high 13’s? Basically just crank up the boost and your in the 12’s? A turbo upgrade and a few other small mods and in the 11’s. 10’s is where it starts to get expensive.

    When they built those ’84-’87 Buicks, did they ever imagine what those vehicles were really capable of?

    When Toyota built those ’93-’98 Supras, did they know how easy they could be made to have over 1,000hp?

    An electric Lotus is pretty exciting…

    http://www.teslamotors.com/ (it’s different at least) (sort of fast too…)

    What if the Edge was electric, faster then the new Mustang, got 150 miles a charge, and was the same price? Any takers?

    If the Edge had a 450+hp turbo V6?

    600hp 5.4 mod motor?

    Maybe it just comes down to we don’t want/need the Edge in our life? I get by without it(and will continue to do so)(though I am most likely not their target market).

    When the 1964.5 Mustang came out; that was a pretty exciting time. Remember the marketing blitz/ad campaign that went on for that car on both TV and print? Those cars were everywhere! Most exciting thing that happened in years. And those fresh product updates/changes/refinements(kept things exciting and from going stale):

    1964.5-1966 – All the same and a good run.

    67-68 – really nice.

    69-70 – nice, different, and fresh.

    71-73 the fastback was nice. Still can’t stomach the coupe.

    74-78 – Might not have been so bad had they not had those crap motors in them(not a prob for me though).

    79-93 Good cars(for gear heads/drag racers), pretty insane model run. I’ve got an ’87, but if it ever got stolen or destroyed, I’d get a ’79 cause it’s the lightest one they ever made! Or if all these cars run out, I’d get a newer(sadly heavier), more available and more aerodynamic model.

    94-95 the bastard child of mustangs. New body, old motor.. (and stock, it was heavier and slower(less power) then the 1993’s!)

    96-04 all the same to me. Doesn’t matter what motor is in it cause it’s coming out and mine is going in!

    05-07 Tanks!! Absolute tanks. Ford, why does it have to weigh so much! Are the aerodynamics better/worse/same then the 04? Are these “mod motors” really better/simpler/cheaper/superior then the older style V8? Them Chevy boys have a wicked little push rod motor in their last gen Camaro/Trans ams/Fire-birds!

    Where did I read yesterday that Ford is going to run these current models unchanged until 08 or so? If these cars aren’t selling well today, they sure aren’t any time soon. What would change and how to make these cars sell? They can’t and won’t in their current state.

    Suggestion:

    2 suspension options for every model car and truck(springs is all I’m asking for!): Performance(stiff) and cruising/touring/commuting(soft).

    3 motor options for every car and truck:
    Extreme economy, standard, extreme performance.

    Colors: Ability to order any custom custom color. Here is how you make this economical for you. Say I want a Sonic Blue F150. You buy some Sonic Blue paint in your normal volume, you paint an entire run of trucks with that color to use it all up. You send me my Sonic Blue F150, and distribute the rest out through normal channels.

    Exterior refinements: When you make front and rear clips and front fenders, how long do the molds/dies last? When it’s time to replace the worn out one, tweak or redo it slightly to change it up!

    Don’t sell the exact same vehicle for an entire decade. Change it up a bit:

    http://www.mrbodykit.com/

    Not a lot, just a little.

  • avatar
    Jonny Lieberman

    rtz:

    August, 2006 was the best Mustang month in over 25-years.

    The new ‘Stang is monster hit for Ford.

  • avatar
    Unbalanced

    These chunky beasties have been all over SF this week. What they have is a bit of street presence, akin to the 300 and Escalade. Or to put it another way, non-enthusiasts have asked me “What’s that?” Noone ever asked about 500 or Freestyle or Fusion.
    Chris Bangle takes all the heat but the designs under his watch sell. JMays’ don’t (photoshopping vintage Mustangs or GT40’s into current models doesn’t count). Will theEdge/MKX twins be his first domestic success story?

  • avatar
    chronoguy

    Those things have been rolling around San Francisco in that same Vesuvius Orange.
    For the 1st time, I saw bystanders rolling their heads and giving it second looks.

    I, personally, don’t like jello-SUVS but this works. It does indeed have presence.

  • avatar
    joela

    Damn. This is going to be tough. Edge, MDX, or CX-7?

  • avatar
    Johnster

    This looks like a solid entry in a really crowded field full of winners. I expect it to have solid sales, but it won’t be the “out-of-the-ballpark” hit that Ford needs, like the Taurus was back in the mid-’80s.

    For some reason I don’t see very many Ford Five Hundreds, Freestyles, or Mercury Montegos around. I’m sure they would have sold better if they had had the 3.5 liter V-6 available from day one. Can’t wait until they offer it in these vehicles.

    I don’t even see many Ford Fusions, Mercury Milans, or Lincoln Zephyrs around. They sure do not seem to be the hit Ford was hoping for.

  • avatar
    Johnster

    Hey Johny, Dave here. Just to let you know Phil and I broke up. My choice.

    Aw, and I like Dave and Phil. They were such a cute couple.

    Who’s getting the kids, er, the schnauzers? And who gets the Edge?

  • avatar
    Seth

    Ford provided Mr. Lieberman’s airfare, transfers, accomodation, meals, beverages, the vehicle reviewed, insurance, taxes and a tank of gas

    Wow.. and you still trashed the vehicle *grin*

  • avatar
    MikeM

    Did you not get, as did Mr. Neil of the L.A. Times, the set of Polarized sunglasses cutting the apparently dangerous glare on the windshield?

    Full disclosure, boys.

  • avatar
    Jonny Lieberman

    I did in fact get the sunglasses — however, unlike Mr. Neil — who is a very nice fellow by the way — I wear perscription glasses AND I hate sunglasses. So, I gave my pair to my Jalopnik mate Mr. Mike Austin.

    I believe my regular glasses are polarized, so I did not notice the glare.

    Fairer, fuller disclosure — Mr. Neil did not notice the giant silver reflective batwings on the steering wheel in the Saab 9-3 which do in fact create tons of dangerous glare.

    So…

    And Seth — I hardly trashed the vehicle.

  • avatar
    mdanda

    Here is a nice quote from Business Week in their recent review of the Edge:

    “Suspension tuning and good workmanship on the frame give the Edge an almost Honda-like solidity and tautness.”

    Now, is that a compliment or what!!! Death Watch be damned! Har har! (that’s sarcasm, by the way).

  • avatar
    blautens

    Good review. As others have mentioned, looks like it might be a fairly competent vehicle, brought to market 2-4 years too late.

    Enough to save Ford? Or does the company have enough other (hopefully very desirable) product in the chute?

  • avatar
    Jonny Lieberman

    Blautens:

    I’m not sure if it is too late. Time will tell, but this Crossover market might just be heating up.

    That’s what Ford is betting on, at any rate.

  • avatar
    Joe Chiaramonte

    Wife has a 99 Grand Cherokee – I showed her the Edge pics – she likes it. She said, “It reminds me of my Jeep.”

    She is probably in the bulls-eye of the previous SUV demo. Give her a high driving position, enough power, leather, luxury-type appointments, solid feel, and she’s happy.

    We’ve had many discussions about the less-than-perfect driving and tipping dynamics. I would have to pry the keys out of her hands.

    Maybe this Edge will appeal to this demo just fine, when they’re ready to ease out of their SUV’s.

  • avatar
    jthorner

    Why is it that Ford lurches from one version of one-size-fits-all to the next? Why does every Ford need to have the Fusion grill? I remember a time about 15 years ago when I walked through a Ford new car lot and realized that design wise they had three identical sedans, Taurus small, Taurus medium and Taurus large.

    And what the **** is it that causes Ford to keep throwing away product names and inventing new ones, which names also have a cutsie thematic element. Apparently all Ford SUVs start with “E” and all Ford cars start with “F”. How many overpaid marketing idiots did it take to come up with such irrelevant nonsense.

    Ford is a company which is deeply in love with only itself; a form of group narcisim which is slowly but surely eating the company alive.

    Edge, Explorer, Excursion, Expedition

    Fusion, Five-Hundred, Freestar, Freestyle, Focus …. Freaky!

    Mercury seems to be getting it on with the letter “M”: Milan, Montego, Mariner, Monterey …. Moribund!

    If these people can’t even take brand history and product naming seriously how are customers supposed to think they take the product or customer service seriously. Maybe all customers will be given new names starting with “C”!

    I guess we now understand why the Taurus had to first be maimed and then be killed; Taurus starts with T and cannot be a Ford automobile!

  • avatar
    Jonny Lieberman

    Mustang?

  • avatar
    Ar-Pharazon

    Why do all BMW sedans start with an odd number? And what’s up with that two-hole nose . . . what . . . no originality? Why couldn’t Datsun still stick with Datsun . . . what the heck is a ‘Nissan’, anyway?

    Gerry Seinfeld I ain’t.

  • avatar
    jthorner

    Mustang is an aberation and is the only Ford model which apparently has enough history associated with it to keep it’s name.

    I guess on the bright side we can look for a return of the Falcon, Futura & Fairmont!

    John

  • avatar

    Whoever thinks this doesn’t need seven seats doesn’t have three kids like I do.

    But then the Freestyle is there, and it works for what I’d want in such a vehicle. Of course, it’ll work better if they fit the 3.5 and tighten up the suspension a bit.

    On the floorpan thing, the CX-7 supposedly draws quite a bit from the Mazda3/5, with some Mazda6 bits as well, while the CX-9 and Edge are based more on the Mazda6.

    Why did Mazda go through the expense of engineering two different platforms for the 7 and 9? Beats me. They don’t have a ton of resources to play with.

  • avatar
    Jonny Lieberman

    Karesh:

    It’s not aimed at you.

    It’s aimed at young folks pre-kids and “empty nest boomers.”

    The Fairlane will be for you.

  • avatar
    JohnTaurus

    God, I love marketers. Phil should buy himself a WRX wagon

    Only if Phil is blind in one eye, and cant see out of the other. The WRX is ugly, plain and simple. A nose job here and a tummy tuck there every year by Subuar can’t hide it. The only thing (now that the Aztec is dead) that is worse is Subuaru’s only B9 Tribeca. *Shudder*

    The Edge is a great family vehicle, but great for a single guy too. If “Phil” is out cruising for chicks (or guys? LOL), they’re going to find him more of a resnponsible man for driving this Edge and not some slammed, riced out, loud, slow, ulgy Honda Civic. The Edge doesnt sceam “FAMILY!” like a Caravan, but it does say “hey, I could be a family guy..”.

  • avatar
    Jonny Lieberman

    Mr. Taurus: The WRX is supposed to be ugly.

    Thats the whole point.

  • avatar
    absurdist

    First post. This is a great web site. Just found it investigating the Edge.

    I have been commuting in a Ford Windstar minivan for 6 years. I have to say, I love the van. It has been solid and has 124,000 mi. I want to replace it and here is why Edge is in first.

    After having driven in the van for six years, when I get in a car I am absolutely claustrophobic. The roof is on my head, my shoulders on the door. I commute from New Jersey into NYC. I definitely like being up higher to see. I like having something substantial around me. I don’t drive windy roads, so comfort and safety is the main thing.

    I have two kids, so having a third row would be great, but that is the vehicle my wife drives. Yet, I like the flexibility a CUV offers for space versus a car. I always end up driving the foursome to golf, because they have Mercedes and BMW’s, and can’t fit four guys and clubs and pull carts. They also get in and love the reclining rear seats and leg room. I don’t want to give that up.

    I don’t like the Rav because because I don’t like how the rear hatch opens. Wrong direction and in NY, with so much parallel parking, you can’t open the back.

    I like the CX-7, but don’t need the handling and don’t want to pay for premium gas.

    I am looking at the CV-R because of the room, good size for the city, good gas milage. I don’t really like its looks, and I feel alittle like it is a chick car. Same sort of problem with the Forrester.

    Have never liked the Murano.

    Would like the Freestyle without the second tier engine and transmission. This is clearly a combo about to disappear.

    Most of the others I do like are too expensive, Infinity, Lexus, Acura, all too much money.

    Therefore, for a CVU, I think the Edge fits the bill nicely. The glass roof , and the ipod connection are just gravy. The car type of handling without the car claustrophobia. And I do think it is a great looking vehicle.

    Thank you for your consideration

  • avatar
    Jonny Lieberman

    Sold!

  • avatar
    LW52463

    I recently bought the EDGE to get out of my Expedition Limited due to gas expense issues. Also, only having one child and not being a people hauler/soccer mom vannigan type, I decided it was foolish to drive a full sized truck~even though I live in DFW, Texas.
    Finding the EDGE was a fluke while walking around on a Sunday in the used parkinglot of my dealership. I thought it was a Lexus trade in and was interested because my mother has a Lexus 300 suv. Well, well, it was unlocked, and I played around in it and really liked it. Drove it the next Monday, and was sold. The BAMR as quoted in Car and Driver was my selling point (big-ass-moon-roof). That C&D review bashed the heavier wt bringing the mileage down, but I like having bulk. They also said not having the front seat passenger assist handles was a given they shouldnt have left out. I am 5’8″ and use the steeringwheel to push out of the car if I need. Frankly, this vehicle sits up off the ground perfectly, and I just swing my lets out and am at the perfect hight to just lean forward and walk away. No trouble therefore on the passenger side, either. I have an AWD SEL+ with Vista. So, no nav or dvd,,,but I rarely used those in my Limited Expedition. I dont miss those. If want DVD, I’ll put them in the huge headrests. Portible nav systems are the way to go now, heck, who wants one tied to your vehicle at all ties? What I do miss is the butt cooler option merely for regional weather reasons, and the homelink…what is up with that? Oversite extrodinaire.
    If you need the petty luxuries mentioned above, look at the Lincoln version of this car for around 4500 more. But at my budget, this vehicle is really great. I am a former CRV owner, and love love love this vehicle. It doesn’t look like a FORD, and in my opinion, my black/black/18″chrome/vistaroof /dual chrome exhaust Crossover is sharp.


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